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Shake up the status quo with marketing that stands out! Shakeup B2B is the new digital marketing conference that'll invigorate your marketingâand your career. DJ Graffiti kicks it off at 10:50am ET, followed by 12 sessions focused on AI, personalization, LinkedIn, and more. Plus: prizes and surprises. No cost for PRO members, and only $223.20 for non-PROs with code SHAKEIT. Starts soonâget your ticket now! [Join 800+ B2B Marketers at Shakeup B2B!](mWQY/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) 📋 Table of Contents 1. [Data Privacy Dates to Watch for in 2023—And How to Prepare]( 2. [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy]( 3. [Conversation, Personalization, and Humanization: How Marketing Must Change in 2023]( sponsored webinar 4. [24 Do's and Don'ts of Social Media](0ZCZ7/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) 5. [Your Ticket to Marketing Greatness]( MarketingProfs B2B Forum 6. [Miss the Demand Gen Workshop?](P_hw/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [Data Privacy Dates to Watch for in 2023âAnd How to Prepare](
article
[Data Privacy Dates to Watch for in 2023âAnd How to Prepare](
Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, [check out this article. »](a_t6/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) sponsored
[2023 Marketing Report: Top Challenges and Opportunities](
Heads up! New research has landed on how marketers plan to make every campaign, launch, and brand initiative count in an uncertain marketplace. [Download the report to learn more. »]( [Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy](
podcast
[Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy](
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy. [Read more and listen in. »]( sponsored webinar
[Conversation, Personalization, and Humanization: How Marketing Must Change in 2023](
Audiences today want experiences that are engaging, interactive, and even fun. But delivering personalized, connected digital experiences at scale in 2023 requires a change of mindset. Join us to learn simple ways to make profound changes in how you [connect with your target audiences. »]( [24 Do's and Don'ts of Social Media](
infographic
[24 Do's and Don'ts of Social Media](
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and social media strategy. [Check out the infographic. »]( MarketingProfs B2B Forum
[Your Ticket to Marketing Greatness](
Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! You get all this (and more) when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! (Prices increase next week!) [Register today! »](_EQ4w/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) Miss the Demand Gen Workshop?
MarketingProfs Master Class
If you missed yesterday's Demand Generation workshop with Kenda Macdonald at Shakeup B2B, here's the next best thing: Kenda's Master Class on attracting customers, nurturing their interest in your solution, and filling your pipeline with Sales-qualified leads. All 22 short video lessons are available to watch now! [Watch The Secret to My (Demand Gen) Success]( Profs Picks
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Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's [2023 Marketing Report](. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? [Check out the report](x_WxBY0/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/) to find out.
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MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](kwhG8/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/eTJpWEZ0bjdnbEl5NzVDanZWMHBOZkVOdi9DYmh4Z1k2UnZvcXZ0ZkpMaS9WbnBTS0ttMngrY0QzRHFoYXl2bXc0VlNieTBZdFBpM0cyTEU0M2hJb2c9PQS2), focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](jVLS9KG2KJGg/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/eTJpWEZ0bjdnbEl5NzVDanZWMHBOZkVOdi9DYmh4Z1k2UnZvcXZ0ZkpMaS9WbnBTS0ttMngrY0QzRHFoYXl2bXc0VlNieTBZdFBpM0cyTEU0M2hJb2c9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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News You Can Use
Updates from around the industry
Video-Editing SaaS Platform VideoVerse Acquires Reely.ai [Entrepreneur](
BrandChamp Acquires Competitor CrewFire to Build Best-In-Class Ambassador Marketing Platform [PR Newswire](
Relish Announces Partnership With GIACT to Enhance Supplier Onboarding [PR Newswire](
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KeyBank and Qolo Team to Offer Clients Embedded Banking Solutions [PYMNTS](a_tb6/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/)
Tom Cameron becomes OverIT's new Chief Revenue Officer [PR Newswire]( Upcoming Events APR
13 [Shakeup B2B](ZKJPmxNmfRD/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/)—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12 APR
18 [Five Ways to Use Social Media to Build Brand Reputation as an Expert](k/UXZFMFB2U0hoY25sZWMvclNPZDlGSmp5Z1ZDZWhOeUlBL0tvMkVsYVpsMzdWdlFxV0t5TVlKaUVSektaK2Yrc3lTYlVNMzA5alE5R0FqKzJQbG1FWGw0WXhwSVpuZzZOQ1FKUUVpUEg5aFk4dXhvV3FWQmF2Zz09S0/)
45-minute webinar | featuring Jon-Stephen Stansel APR
20 [Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023](
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