How to fix your bad data, what annoys people about text marketing, how multilingual support improves CX, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with agile experience management company [Momentive]( Wednesday, April 12, 2023 AI Got You Feeling Shook? Here's what you need to do! Feeling all shook up like AI is taking over the world? Then join Mike Kaput at Shakeup B2B for his featured presentation, "How AI Is Shaking Up B2B Marketing—And What You Need To Do About It." [See the Full Agenda]( 📋 Table of Contents 1. [Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It]( 2. [The Case for Boosting B2B Customer Experience With Multilingual Support]( 3. [Conversation, Personalization, and Humanization: How Marketing Must Change in 2023]( sponsored webinar 4. [What Annoys People Most About SMS Marketing]( 5. [Announcing the B2B Forum Opening Keynote: Nilofer Merchant](cm/c3ZGNXN6bWpVTVRuUnFWUzdVNjlRendXZEx3T3lBQUFWSUlUTXgxR1FFOHZLR3J0amlDd0dNWFhCcUZaSlA3NytwVGthRis2dUUyZHRvMGI2cEN5cU9tRGhEdTBsV0FqRzE3TXVLYVZMZnpaNjA1cGRuNlR2UT09S0/) MarketingProfs B2B Forum 6. [Boston Early Bird Special](xPk6HYb/c3ZGNXN6bWpVTVRuUnFWUzdVNjlRendXZEx3T3lBQUFWSUlUTXgxR1FFOHZLR3J0amlDd0dNWFhCcUZaSlA3NytwVGthRis2dUUyZHRvMGI2cEN5cU9tRGhEdTBsV0FqRzE3TXVLYVZMZnpaNjA1cGRuNlR2UT09S0/) MarketingProfs B2B Forum Scroll down for more, including industry news, community goings-on, and other useful resources. [Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It]( article [Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It]( Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can [save your campaigns. »]( sponsored [2023 Marketing Report: Top Challenges and Opportunities]( Heads up! New research has landed on how marketers plan to make every campaign, launch, and brand initiative count in an uncertain marketplace. [Download the report to learn more. »]( [The Case for Boosting B2B Customer Experience With Multilingual Support](ZKJPmX~WMx/c3ZGNXN6bWpVTVRuUnFWUzdVNjlRendXZEx3T3lBQUFWSUlUTXgxR1FFOHZLR3J0amlDd0dNWFhCcUZaSlA3NytwVGthRis2dUUyZHRvMGI2cEN5cU9tRGhEdTBsV0FqRzE3TXVLYVZMZnpaNjA1cGRuNlR2UT09S0/) article [The Case for Boosting B2B Customer Experience With Multilingual Support](jVLS9KR3pHZ/c3ZGNXN6bWpVTVRuUnFWUzdVNjlRendXZEx3T3lBQUFWSUlUTXgxR1FFOHZLR3J0amlDd0dNWFhCcUZaSlA3NytwVGthRis2dUUyZHRvMGI2cEN5cU9tRGhEdTBsV0FqRzE3TXVLYVZMZnpaNjA1cGRuNlR2UT09S0/) When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can [influence all of that. »]( sponsored webinar [Conversation, Personalization, and Humanization: How Marketing Must Change in 2023]( Audiences today want experiences that are engaging, interactive, and even fun. But delivering personalized, connected digital experiences at scale in 2023 requires a change of mindset. Join us to learn simple ways to make profound changes in how you [connect with your target audiences. »]( [What Annoys People Most About SMS Marketing]( research [What Annoys People Most About SMS Marketing]( People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research. [Check out the study findings. »]( [Announcing the B2B Forum Opening Keynote: Nilofer Merchant]( MarketingProfs B2B Forum [Announcing the B2B Forum Opening Keynote: Nilofer Merchant]( Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! [Register today. »]( [Boston Early Bird Special]( MarketingProfs B2B Forum Time is short! B2B Forum conference-only tickets go up by $200 on Friday, April 21 at 11:59pm ET, and the workshop-included All-Access Passes rise by $300. Featuring educational and inspirational sessions, our trademark shenanigans, and hundreds of fellow marketers to meet, B2B Forum is the most actionable conference for a B2B marketer like you. Get your own pass—or bring the team—before Early Bird pricing ends! [Early Bird gets the deals]( Profs Picks sponsored Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's [2023 Marketing Report](2/c3ZGNXN6bWpVTVRuUnFWUzdVNjlRendXZEx3T3lBQUFWSUlUTXgxR1FFOHZLR3J0amlDd0dNWFhCcUZaSlA3NytwVGthRis2dUUyZHRvMGI2cEN5cU9tRGhEdTBsV0FqRzE3TXVLYVZMZnpaNjA1cGRuNlR2UT09S0/). You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. 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