Hypergrowth vs. hyper-efficient growth, marketing team must-haves, TikTok ad spend, customer data platforms, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt]( Wednesday, April 5, 2023 AI Got You Feeling Shook? Here's what you need to do! Feeling all shook up like AI is taking over the world? Then join Mike Kaput at Shakeup B2B for his featured presentation, "How AI Is Shaking Up B2B Marketing—And What You Need To Do About It." [See the Full Agenda]( 📋 Table of Contents 1. [Four Ways to Go From Hypergrowth to Hyper-Efficient Growth](/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) 2. [Announcing the B2B Forum Opening Keynote: Nilofer Merchant]( MarketingProfs B2B Forum 3. [CEOs' Must-Haves for Their Marketing Teams]( 4. [How to Automate New-Business and Loyalty Incentives](/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) sponsored webinar 5. [Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok]( 6. [The Modern Customer Data Platform: Why You Need One and What You Need to Know]( sponsored guide 7. [Build Your Network in Boston](jVLS97L40BGE/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) MarketingProfs B2B Forum Scroll down for more, including industry news, community goings-on, and other useful resources. [Four Ways to Go From Hypergrowth to Hyper-Efficient Growth]( article [Four Ways to Go From Hypergrowth to Hyper-Efficient Growth]( The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and [rethink your target audience. »]( sponsored [Become a Programmatic Audio Expert](AEgFL6/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) Digital audio advertising creates a personal, engaging, and immersive experience that holds the listener's full attention for higher brand recall. Learn the ins and outs of programmatic audio strategy with this FREE [Audio Channel Certification course. »]( [Announcing the B2B Forum Opening Keynote: Nilofer Merchant]( MarketingProfs B2B Forum [Announcing the B2B Forum Opening Keynote: Nilofer Merchant](ZKJPEz0AsRZ/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! [Register today. »]( [CEOs' Must-Haves for Their Marketing Teams]( article [CEOs' Must-Haves for Their Marketing Teams]( Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. [Here's how. »]( sponsored webinar [How to Automate New-Business and Loyalty Incentives]( The ability to evolve with digital trends—while improving efficiency—is vital for marketing teams. Join us for this free webinar and learn how to automate loyalty incentives, keep up with gifting trends, and [free up your marketing team's time. »]( [Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok]( research [Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok]( Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research. [Check out the study findings. »]( sponsored guide [The Modern Customer Data Platform: Why You Need One and What You Need to Know](WpbB37/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) Being asked to do more with less? The right customer data platform built on the Cloud can rise to the challenge and become an integral part of your martech stack. Download this guide to make sure yours is [ready for what's next. »]( [Build Your Network in Boston](3aXVT4/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) MarketingProfs B2B Forum Get out of the office and into the community at B2B Forum in Boston, October 4-6. Two days focused on educational sessions, networking, and group shenanigans—plus a chance to snap photos with your fave marketing superstars! Sorry, can't say who just yet, but don't wait—B2B Forum Early Bird tickets are on sale now. Get yours before these prices go bye, bye birdie! [Build your network in Boston]( Profs Picks sponsored You may not think of videogames as a typical B2B marketing channel. But they offer you and your company the opportunity to reach a massive and highly engaged audience with ads that seamlessly blend your brand with the in-game environment. Ready to level-up your skills and take full advantage of in-game advertising? Enroll in the [StackAdapt Academy In-Game Certification Course](6/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/)! It's absolutely free, and you'll learn what in-game advertising is, what the benefits are, and how to develop ad specs and a creative strategy. It also includes a look at top in-game KPIs and gives you tips on using videogames effectively in your multichannel strategy. Check out the FREE [certification course]( today. Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. 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What We Can Learn From Nicolas Cage About Sales Enablement »](jVLS97L40BE/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) News You Can Use Updates from around the industry New Book by OSF Digital Founder and CEO Guides Brands Through Digital Transformation [PR Newswire]( Jifflenow Announces Cvent Partnership and Enhanced Product Integration [Silicon UK]( AirTree Backs Generative AI Content Creation and Management Platform Narrato [Yahoo Finance]( Landmark Ventures Launches Better Blocks, a No-Code Web3 Development Platform [PR Newswire](/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) Savio Raises $160K to Help SaaS Teams With Customer Feedback [EIN News]( LevaData Debuts Update of Supply Management Platform [PYMNTS]( ChargeAfter Expands Lender Network in Canada With Leading B2B BNPL Provider Tabit [PR Newswire]( Upcoming Events APR 6 [How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options]( 45-minute webinar | sponsored by Tango APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 APR 18 [Five Ways to Use Social Media to Build Brand Reputation as an Expert](ZKJPEz0As2Z/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) 45-minute webinar | featuring Jon-Stephen Stansel APR 20 [Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023](3aXVTY4/UTAzazdwbW14ZThncUoyREV5T3UwMVN0N3RUM3F4RTRNSXF2VmNSa3prK0hXa0FUbEF3YlR1bXJyZG1XaWlIbXFHT094WTZPYzlDdlVRN2VobEo1YXNtMG5tYllXb0t3UlVtNjB6MnIxajJ3T29Ham0wUkUyZz09S0/) 60-minute webinar | sponsored by ON24 [MarketingProfs]( Comments? 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