The problem with Sales enablement, better crisis communications, 10 golden rules of SEO, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with stock media company [Storyblocks]( Tuesday, March 28, 2023 Get Inspired to Think Differently A day packed with bite-sized, actionable takeaways! Shakeup B2B is our all-new conference designed to move your marketing beyond the status quo! Join 16 subject-matter experts sharing ideas and tactics to get you thinking outside the box. Live and online, Apr 11-13. [Think Differently With Shakeup B2B]( 📋 Table of Contents 1. [Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement]( 2. [What Leaders Would Change About Their Crisis Communications Plans](Ds~W/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) 3. [Solve the Paid Search Landing Page Problem With a Little Help From AI]( sponsored webinar 4. [The 10 Golden Rules of SEO](GgvFLA/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) 5. [Your Ticket to Marketing Greatness]( MarketingProfs B2B Forum 6. [The Secret to My (Demand Gen) Success](jVLS97yp8F8/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement]( article [Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement]( Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with [a little help from Nicolas Cage. »]( sponsored [Scaling Video Production? In This Economy?]( As the demand for video content grows, marketers are facing tight budgets. But video doesn’t have to be expensive to get results. You can make great videos faster and cheaper with the right strategy—yes, even in this economy! [Find out how. »](GgvFA/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) [What Leaders Would Change About Their Crisis Communications Plans]( research [What Leaders Would Change About Their Crisis Communications Plans]( Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research. [Check out the study findings. »]( sponsored webinar [Solve the Paid Search Landing Page Problem With a Little Help From AI]( Too much money is spent in paid search driving users to landing pages that quite simply don't answer their questions. That's because a single landing page can't possibly accommodate the differing intent of so many different queries. In this free webinar, you'll learn a three-step process for [solving that problem. »]( [The 10 Golden Rules of SEO]( infographic [The 10 Golden Rules of SEO]( What are the essential search engine optimization rules to follow? To find out, SEMRush asked its social media audience. [Check out the infographic. »]( MarketingProfs B2B Forum [Your Ticket to Marketing Greatness]( Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. [Register today! »]( The Secret to My (Demand Gen) Success MarketingProfs Master Class Actively engage your prospects and fill your sales pipeline with an automated demand gen program based on the missing link: buyer psychology! From Attract to Sell to Nurture, Kenda Macdonald demystifies what's going on in the brain of your buyers so you can tap into their needs at every step in their journey. Kenda hosts The Secret to My (Demand Gen) Success Master Class. All 22 short video lessons are available now! [Get the missing link](jVLS97yp8F88/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) Profs Picks sponsored As marketers, our creativity is bounteous... but not bottomless. Not even the best of us can produce video footage out of thin air and then give it the edits, attention, and promotion it needs—and video is becoming more and more vital to content strategy. [Storyblocks is a one-stop resource]( for every stage of your video strategy, from achieving business objectives and keeping up with trends to sticking with a predictable budget and repurposing your video across channels. Its library of royalty-free building blocks makes video creation easy for everyone, so you can do more with less. Get the agility, flexibility, and adaptability your video strategy needs. [Start using Storyblocks today](DsWW/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/). Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. 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Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](m/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](! How about helping out your friends and colleagues? 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[Infographic] »]( [How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry Semcasting Offers B2B Marketers Superior Technographic and Contact Data With SalesIntel Partnership [MarTech Series]( Pepper Content Releases Pepper CMP to Empower Businesses to Scale Content Marketing by Marrying Enterprise Workflows, Expert Talent, and AI [Yahoo Finance](3b6RQYy/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) Inverta Partners With PathFactory to Provide Personalized Content Experiences to Customers [MarTech Series]( First AI-Powered Recommendation Engine From ChannelMix to Predict Optimal Media Mix in Real-Time [MarTech Series](3b6RQy/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) Motive Bolsters Its Executive Team With Addition of Chief Human Resource Officer and First Chief Marketing Officer [Business Wire]( Altitude Marketing Announces Partnership With Worldnet International [Altitude Marketing]( Showpad Appoints Jon Borgese as Chief Marketing Officer [Showpad]( Upcoming Events MAR 30 [How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content]( 60-minute webinar | sponsored by Instapage APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 APR 18 [Five Ways to Use Social Media to Build Brand Reputation as an Expert]( 45-minute webinar | featuring Jon-Stephen Stansel [MarketingProfs](zbFK6/SS9pK1NIZjUrRGRFUHJ6dHFXMzdGemVqQjM1UWN1L0NZMzB6UXp0bmEva21YOUlRSitnM1ZIc0NGRm85akZESDRyQUs1Y25Pa1IxNE9tbmtUbDlUVlYwYjJjRmp5c3J6ODMxM0dDTjB2L2xxclRuZENGZUZHQT09S0/) Comments? 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