What happens to writing in an age of AI?

------=_Part_65366267_630213255.1679677516016 Content-Type: multipart/alternative; boundary="----=_Part_65366270_2069801206.1679677516016" ------=_Part_65366270_2069801206.1679677516016 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit ============================================================ MarketingProfs Communication Today What happens to writing in an age of AI? Inside, 6 reasons to keep writing even if the robots can. Read this issue on the Web. Just follow this link: ============================================================ You received this newsletter at this address ({EMAIL}) as part of your subscription to MarketingProfs.com, or because you subscribed to our newsletter. To ensure that you continue receiving our emails, please add us to your address book or safe list. Manage your mail preferences: If you prefer to no longer receive MarketingProfs Communication Today, you can always leave this list: Copyright 2000-2023 MarketingProfs LLC. All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_65366270_2069801206.1679677516016 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit 6 reasons to keep writing even if the robots can [MarketingProfs Communication Today] March 2023 Hi, friend. Quick question: Have you heard about this new thing called ChatGPT? LOL. TOTALLY kidding! AS IF YOU COULD AVOID IT. Of course you have heard of AI. We all have. You can't wander through LinkedIn without tripping over post after post about how Large Language Models are transforming sales and marketing. You have seen two kinds of posts: 1. AI is the devil that will undermine our credibility, steal all our jobs, and leave us penniless and destitute living in cold-water walk-ups. Or... 2. AI is a sweet gift sent from the angels that will help us be more productive and creative and allow us to retire to our yachts in the Mediterranean Sea, wearing deck shoes made of dollars bills. Which is it? Both, maybe... depending on how we use these new tools. * * * The more interesting question to me isn't whether AI is the angel or the devil. The interesting question: What happens to writing? And because writing is thinking: What happens to thinking? If we stop writing... what happens then? Where will new ideas come from? How will we grow? Writing is a form of discovery. It lets us evolve our own thinking. It helps codify and distill our ideas for ourselves and for others. From programmer, writer, and investor [Paul Graham](: "A good writer doesn't just think, and then write down what he thought, as a sort of transcript. A good writer will almost always discover new things in the process of writing. And there is, as far as I know, no substitute for this kind of discovery." We write to... 1. Create new ideas. Put them down. Plant a flag of this is what I think now right here. 2. Link one idea to another and develop our thinking. We write to discover offshoots growing out of ideas, like seedlings that grow impossibly through a crack in the sidewalk. 3. Fertilize those tiny plants. Mulch the fragile web of roots. Maybe those ideas thrive and grow upright. Maybe they don't. 4. Shape and clip ideas Edward Scissorhands style... so others understand, internalize, and add more mulch of their own, If others like our ideas and mulch them—GREAT. If they let them wither and die... that's cool, too. At least we'll understand each other. Much better to be understood AND rejected than be rejected AND misunderstood! Ideas—like knock-knock jokes—work better when there are others to share them with. 5. Have the confidence to express our ideas in public. It's scary to put your ideas out there. Sharing your ideas makes you vulnerable: People might criticize or disagree with you. But writing down your thoughts and sharing them publicly is the only way I know of to boost your confidence enough to keep doing it. That which helps us grow as professionals and as people. 6. Connect with community. In other words, people like you—who are here right now reading this. Ultimately, I write to feel less alone. To relate to those who share even a fragment of my point of view. * * * Why do you write? Or: Why do you not? [Ann Handley] [Ann Handley] Chief Content Officer, MarketingProfs Author, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content ATOM: Ann's Tip Of the Month [Splasho's Up-Goer Text Editor]( challenges you to explain an idea using only the 1,000 most commonly used English words in the dictionary. The Up-Goer Editor is a kind of writing mullet—mostly for fun—but with a business utility of simplifying your writing. How it works: Type your text in the box. The editor boots out uncommon words, kicking to the curb anything that whiffs of jargon, buzzword, or complexity. And it helps you frame your writing in common language for readability and SEO. [Shakeup B2B by MarketingProfs]( Shakeup B2B [Online Event] Calling this an online "event" doesn't do it justice. This [online-palooza]( this April 11–13 is designed to spark ideas, inspire action, and toss those long-held "best practices" out the window. Details: Over a dozen sessions. One-on-one opportunities with subject-matter experts. Small-group roundtable discussions. And two optional interactive workshops with certification. [Free for MarketingProfs PRO members ($279 annually for [PRO membership](~DfA/U29ZelhBclJ2dGdSbHFvOU1BWEhDbEdYdkJSRDJ5Ty83by9tMjdOekxlbTJVQ1IrTjhzMDFJSEZRbUJsbWYvS2hUQjREZDBYbkp1V2tXN1VBVWlqbzRvOHNmSXFWcEVtZllHZCtOZFV0VmEwZjlSdTh0cExpdz09S0/)).] Marketing Communication Resources [Article] [Article] [Are You There ChatGPT? It's Me, Marketing](. Sana Commerce offered ChatGPT an "internship" in marketing to see how it could help. Here's what happened next. [Article] [Article] [ChatGPT Is Everywhere: Here's How to Keep Your Job]( Hint: Robots can write, but only humans can connect. [Webinar] [Webinar] [Solve Your Landing Page Problems With a Little Help From AI](NNDC2/U29ZelhBclJ2dGdSbHFvOU1BWEhDbEdYdkJSRDJ5Ty83by9tMjdOekxlbTJVQ1IrTjhzMDFJSEZRbUJsbWYvS2hUQjREZDBYbkp1V2tXN1VBVWlqbzRvOHNmSXFWcEVtZllHZCtOZFV0VmEwZjlSdTh0cExpdz09S0/) The one and only Wil Reynolds has entered the building! Don't miss this free event on 3/30! [Event] [Event] [The Thing I'm Most Excited for This Year.](fg/U29ZelhBclJ2dGdSbHFvOU1BWEhDbEdYdkJSRDJ5Ty83by9tMjdOekxlbTJVQ1IrTjhzMDFJSEZRbUJsbWYvS2hUQjREZDBYbkp1V2tXN1VBVWlqbzRvOHNmSXFWcEVtZllHZCtOZFV0VmEwZjlSdTh0cExpdz09S0/) (Early bird pricing ends soon!) A Message From Augie Handley [Augie!] Which good boy is ready for spring?! THIS ONE! This good boy is! * * * Thanks for reading this far. And again: Like this? Want to see something specific? [Please hit reply and let me know](mailto:support@marketingprofs.com?subject=Communication%20newsletter%20ideas)! I read all your emails personally, and I'd love to hear. [MarketingProfs] Your Communication Today Team Your team for this issue (in alphabetical order): Megan Cordero, production director; Vahe Habeshian, publications director; Ann Handley, chief content officer; Augie Handley, naps expert. [MarketingProfs](~RBz/U29ZelhBclJ2dGdSbHFvOU1BWEhDbEdYdkJSRDJ5Ty83by9tMjdOekxlbTJVQ1IrTjhzMDFJSEZRbUJsbWYvS2hUQjREZDBYbkp1V2tXN1VBVWlqbzRvOHNmSXFWcEVtZllHZCtOZFV0VmEwZjlSdTh0cExpdz09S0/) Copyright © 2000–2023 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here](/U29ZelhBclJ2dGdSbHFvOU1BWEhDbEdYdkJSRDJ5Ty83by9tMjdOekxlbTJVQ1IrTjhzMDFJSEZRbUJsbWYvS2hUQjREZDBYbkp1V2tXN1VBVWlqbzRvOHNmSXFWcEVtZllHZCtOZFV0VmEwZjlSdTh0cExpdz09S0/). 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