Growth hacks and models for SMBs and SaaS companies, epic content strategy, buyer personas, programmatic advertising, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with branded podcast agency Quill [Quill]( Thursday, March 23, 2023 Cultivate a "Disruption Mindset" Don't miss this keynote! In this era of constant disruption—discover how to survive and thrive with new approaches to your marketing and leadership! Charlene Li gives the closing keynote at Shakeup B2B on Apr 13. You won't want to miss this! [Cultivate Your "Disruption Mindset"](jVLS97_96MK/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) 📋 Table of Contents 1. [Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)]( 2. [The Mechanics of Running a Content-First B2B Marketing Department](3G~4f-Y/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) 3. [Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help](jVLS97_96MGK/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) sponsored webinar 4. [A Guide to Growth Hacking for Small Businesses]( 5. [Your Ticket to Marketing Greatness]( MarketingProfs B2B Forum 6. [Better Segmenting, Better Results]( MarketingProfs Working Webinar Series Scroll down for more, including industry news, community goings-on, and other useful resources. [Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)]( article [Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)]( SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from [somewhere else. »]( [The Power of Audio: Branded Podcasts Are Essential to Content Strategies]( sponsored [The Power of Audio: Branded Podcasts Are Essential to Content Strategies](a/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) Podcasts have grown to be pivotal players in a brand's content strategy. Giving marketers the opportunity to tell their brand story, boost awareness, establish credibility, connect with new and existing audiences, and overall, drive measurable results. [Discover how to harness the power of branded podcasts. »](SA9/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) [The Mechanics of Running a Content-First B2B Marketing Department]( podcast [The Mechanics of Running a Content-First B2B Marketing Department]( Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. [Read more and listen in. »]( sponsored webinar [Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help]( Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help you deliver the right message at the right time, [to a more precise audience. »]( [A Guide to Growth Hacking for Small Businesses]( infographic [A Guide to Growth Hacking for Small Businesses]( Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started. [Check out the infographic. »]( MarketingProfs B2B Forum [Your Ticket to Marketing Greatness](V9rMLD/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. [Register today! »]( [Better Segmenting, Better Results]( MarketingProfs Working Webinar Series Deliver relevant info to the people that need it with B2B buyer personas. Ardath Albee hosts the on-demand Working Webinar Series, Building and Using B2B Buyer Personas to Grow Revenue. During four one-hour sessions, you'll create your buyer personas and discover how to use them to keep the sales pipeline full. [Better results with buyer personas]( Profs Picks sponsored Does your brand have a podcast? Do you know if it's creating impactful results? With audio, it can be challenging to measure performance, we know. But now, brands can gain insight into which companies are listening to their show and boost lead generation efforts with the launch of [B2B Analytics by CoHost](, a podcast analytics and audience insights platform. CoHost was built by production agency Quill to serve brands and agencies that podcast. Start measuring the impact of your B2B podcast and validate ROI. [Learn more here](. Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. [Register now!](/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello! Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](! How about helping out your friends and colleagues? Just [let them know](3G~4fYY/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Tech, AI, and Marketing: The Evolution of SEO Strategy »]( [Can ChatGPT Write B2B Tech Articles? [Infographic] »]( [How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast] »]( [Why Tone Matters More Than Ever in Business Communication »]( [How to Get SEO Right for Your SaaS Business: Three Strategic Elements »]( [The New Customer Journey: How to Reach B2B Buyers in 2023 »]( News You Can Use Updates from around the industry Google Rolls Out Its Bard Chatbot to Battle ChatGPT [WIRED](7/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) ON24 Scales Digital Engagement for Adobe Experience Cloud Customers [Business Wire]( LinkedIn Releases New Pages Features for B2B Marketers [MarTech]( SAP Fioneer Launches B2B Embedded Finance Platform [The Paypers](/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) Two Raises $19.4M for Global B2B Payments Solution [PYMNTS]( SaaS-Based B2B Platform Skills Caravan Disrupts Learning and Development Space With Personalized Learning Solutions [Outlook]( Upcoming Events MAR 23 [Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising]( 45-minute webinar | sponsored by StackAdapt MAR 30 [How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content]( 60-minute webinar | sponsored by Instapage APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 APR 18 [Five Ways to Use Social Media to Build Brand Reputation as an Expert](/Y0FPQ1JEME90Q0pRNHdJYkVYU05hYVA2eGFXZk5tU2tJN2hyUUFNRnNuN0xZejV6WHRtRm1iUGJJOC9NSys1NVNyTS9LKzAvNDlxcnRZa0NlRytQSzFGV2RZZGprZHRVZGk4aTFvNm8rWEhYeGg3Qmt3ZjZvUT09S0/) 45-minute webinar | featuring Jon-Stephen Stansel [MarketingProfs]( Comments? 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