Customer engagement, organic social media, SEO evolution, testing AI on tech articles, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, March 16, 2023 Cultivate a "Disruption Mindset" Don't miss this keynote! In this era of constant disruption—discover how to survive and thrive with new approaches to your marketing and leadership! Charlene Li gives the closing keynote at Shakeup B2B on Apr 13. [Cultivate Your "Disruption Mindset"]( 📋 Table of Contents 1. [Tech, AI, and Marketing: The Evolution of SEO Strategy]( 2. [Three Ways to Increase Customer Engagement]( sponsored article 3. [How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023]( 4. [Tap Into Your Marketing Superpowers]( sponsored webinar 5. [Can ChatGPT Write B2B Tech Articles?]( 6. [Your All-Access Pass to Interactive Workshops](42kvHY6/NkpKV3RGMXlzSVh6UThud1MvdlBVRmFoRHlZdko3OVl1R1hFbWxGZ2M5Y1NlME5odlowVktjOTI3RFJEVElRM2YwZEpTOFRjTXZEbmRFMXhrQ0xkMWVLWDBURHUxZUlERXc1SngxdTI3VWx2TCtJZHY5dFpaZz09S0/) MarketingProfs B2B Forum 7. [Create Content That Delivers!]( MarketingProfs Working Webinar Series Scroll down for more, including industry news, community goings-on, and other useful resources. [Tech, AI, and Marketing: The Evolution of SEO Strategy]( article [Tech, AI, and Marketing: The Evolution of SEO Strategy](ZKJPG3~wcq/NkpKV3RGMXlzSVh6UThud1MvdlBVRmFoRHlZdko3OVl1R1hFbWxGZ2M5Y1NlME5odlowVktjOTI3RFJEVElRM2YwZEpTOFRjTXZEbmRFMXhrQ0xkMWVLWDBURHUxZUlERXc1SngxdTI3VWx2TCtJZHY5dFpaZz09S0/) Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. [Here's why that's the case. »]( [Three Ways to Increase Customer Engagement]( sponsored article [Three Ways to Increase Customer Engagement]( Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can [help increase engagement. »]( [How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023]( podcast [How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023]( Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. [Read more and listen in. »](y/NkpKV3RGMXlzSVh6UThud1MvdlBVRmFoRHlZdko3OVl1R1hFbWxGZ2M5Y1NlME5odlowVktjOTI3RFJEVElRM2YwZEpTOFRjTXZEbmRFMXhrQ0xkMWVLWDBURHUxZUlERXc1SngxdTI3VWx2TCtJZHY5dFpaZz09S0/) sponsored webinar [Tap Into Your Marketing Superpowers]( It's time to learn how to do more with less—more revenue-generating marketing activities with less time, less headcount, and less budget. Just register for this superhero-themed webinar and [kick that marketing kryptonite to the curb. »]( [Can ChatGPT Write B2B Tech Articles?]( infographic [Can ChatGPT Write B2B Tech Articles?]( Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines. [Check out the infographic. »]( MarketingProfs B2B Forum [Your All-Access Pass to Interactive Workshops]( Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5. Grab your early bird ticket now—prices go up in April! [Pick your workshop now. »]( [Create Content That Delivers!]( MarketingProfs Working Webinar Series Customers read your content before talking to your sales team. And if your content doesn't provide what they're looking for, that sales convo may never happen. Deliver a great self-service content experience with the four-part Working Webinar, B2B Content as CX. Jeannie Walters, CCXP, shows you how to craft content that brings them back—and fills your sales pipeline. [Register for all four sessions]( Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](9BD4/NkpKV3RGMXlzSVh6UThud1MvdlBVRmFoRHlZdko3OVl1R1hFbWxGZ2M5Y1NlME5odlowVktjOTI3RFJEVElRM2YwZEpTOFRjTXZEbmRFMXhrQ0xkMWVLWDBURHUxZUlERXc1SngxdTI3VWx2TCtJZHY5dFpaZz09S0/): a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. 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Recent MarketingProfs content [How to Recognize When It's Time to Expand Into New Digital Marketing Channels »](/NkpKV3RGMXlzSVh6UThud1MvdlBVRmFoRHlZdko3OVl1R1hFbWxGZ2M5Y1NlME5odlowVktjOTI3RFJEVElRM2YwZEpTOFRjTXZEbmRFMXhrQ0xkMWVLWDBURHUxZUlERXc1SngxdTI3VWx2TCtJZHY5dFpaZz09S0/) [12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic] »]( [B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast] »]( [Direct Mail Marketing in 2023: Top Challenges and Trends »]( [Five of the Most Common Content Marketing Mistakes—And What to Do Instead »]( [How to Use Contingency Planning to Future-Proof Your Event Strategy »]( News You Can Use Updates from around the industry Simpli.fi Completes Acquisition of Contextual and Native Demand-Side Platform Bidtellect [PR Newswire]( Press Hook Launches Free AI-Powered Media Pitch Generator [Destination CRM]( Lusha Announces Full Compliance With GDPR Privacy Regulations [PR Newswire]( Big Band Software Announces Launch to Build a Better Software Holding Company for the B2B SaaS Market [Yahoo Finance]( TanServ Launches Inebura, a B2B Accounts Receivable Automation Software [Mint]( Tabit and Lenovo Partner to Offer B2B BNPL in Canada [PYMNTS]( Upcoming Events MAR 16 [How Marketing Teams Can Tap Into Their Superpowers]( 45-minute webinar | sponsored by Act-On MAR 21 [Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth]( 45-minute webinar | featuring Laura Patterson MAR 22 [B2B Storytelling for Humans: Stories That Inspire Buyers to Action]( 2-hour Master Class Watch Party—LIVE with Ekaterina Walter MAR 23 [Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising]( 45-minute webinar | sponsored by StackAdapt APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 [MarketingProfs]( Comments? 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