Programmatic Advertising: What IS It and How Can It Help Marketers?

------=_Part_111753590_955413190.1678381755506 Content-Type: multipart/alternative; boundary="----=_Part_111753592_778075468.1678381755506" ------=_Part_111753592_778075468.1678381755506 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable MarketingProfs | Learning changes lives =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Join StackAdapt on Thursday, March 23 for Avoid Wasting Your Ad Budget on t= he Wrong Audience: Getting Started With Programmatic Advertising and learn = the basics of programmatic advertising and how it can help you deliver the = right message at the right time=E2=80=94to a more precise audience=E2=80=94= at scale.=20 Register now: R4N294WmVRZUR1VGhZdGlBRGRrak9lNmZ2aXdaWGRmTHpXamUwaXEzaXA1ZVgzWGN5d3pKT3cvT= msrODlkOVlsUmpSUktQWFRoZDZsTnVvbVFjU1RBK1R6YmhZdDh6YURPZjVLQU5GZz09S0/=20 Sponsored by StackAdapt View this full message online: =3DMTA0ODUyODczNDQ1NAS2&j=3DMjQyMDk4NzcxMQS2&mt=3D1&rt=3D0=20 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright (c) 2000-2023 MarketingProfs, LLC All Rights Reserved. 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If you prefer to no longer receive emails from MarketingProfs: Manage your mail preferences: R4N294WmVRZUR1VGhZdGlBRGRrak9lNmZ2aXdaWGRmTHpXamUwaXEzaXA1ZVgzWGN5d3pKT3cvT= msrODlkOVlsUmpSUktQWFRoZDZsTnVvbVFjU1RBK1R6YmhZdDh6YURPZjVLQU5GZz09S0/=20 Leave this list: /WHBMVlhYUzlrVmZEMl= R4N294WmVRZUR1VGhZdGlBRGRrak9lNmZ2aXdaWGRmTHpXamUwaXEzaXA1ZVgzWGN5d3pKT3cvT= msrODlkOVlsUmpSUktQWFRoZDZsTnVvbVFjU1RBK1R6YmhZdDh6YURPZjVLQU5GZz09S0/OUozT= zhTNDVPaFJsTWxzdjBTQWFxZnR2akNmTUd6cStPOVJUM04yQkszVXhkOGsxRExua1ZJOXpRcjVJ= YXFTawS2=20 MarketingProfs, LLC 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_111753592_778075468.1678381755506 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =09 =09 =09 How it'= ;s changing the face of online ad buying and saving marketers time and ad d= ollars &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; &= nbsp; &nbs= p; &= zwnj; &zwn= j; =09 =09=09 =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 Ho= w it's changing the face of online ad buying and saving marketers time = and ad dollars. =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09=09 =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 [3D"Market=] =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 Avoid Wasting Your Ad Budget on= the Wrong Audience: Getting Started With Programmatic Advertising= =09=09=09=09=09=09=09=09=09Thursday, March 23 @ 2:00pm ET | [Register now!](3D"http=) =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 [3D"Avoid](3D") =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 Programmatic advertising is changing the way buyers purchase online= ads. =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09So what does that mean—and what DOESN'= T it mean—for our marketing campaigns? =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09For marketing and buyer roles in general? =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09(And are the machines one step closer to taking = over?)* =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09Discover the answers inside [Avoid Wasting Your Ad Budget on the Wrong Aud= ience: Getting Started With Programmatic Advertising](3D"https://l=)—a f= ree webinar sponsored by StackAdapt. You'll learn the basics of program= matic advertising and how it can help you deliver the right message at the = right time—to a more precise audience—at scale. =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09*No, the machines aren't taking over (yet). = But they can save you time and ad dollars. =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09=09 = div> =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 [REG= ISTER NOW](3D"https:=) =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09=09 = div> =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09=09 = div> =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 Brought to you by: =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 [3D"StackAdapt"](3D"h=)= td> =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09=09 = div> =09=09=09 =09=09=09 =09=09=09=09 =09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 [Sha= re this event](3D") with a colleague | [View](3D"=) in browser =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09Copyright © 2000–2023 MarketingProfs,= LLC All Rights Reserved =09=09=09=09=09=09=09=09=09Read our Terms of Service [here](3D"=). =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09This email was sent to {NAME}@gmail.c= om as part of your MarketingProfs subscription. =09=09=09=09=09=09=09=09=09[Unsubscribe](3D") from all email | Manage your [= email preferences](3D"=) =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-1= 7 | Mount Pleasant, SC 29464 | (866) 557-9625 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09=09 =09=09=09=09=09 =09=09=09=09 =09=09=09 =09=09=09 =09=09 =09 ------=_Part_111753592_778075468.1678381755506-- ------=_Part_111753590_955413190.1678381755506--