Expanding into new digital channels, the ins and outs of influencer marketing, better email campaigns, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with marketing ops suite [Uptempo]( Thursday, March 9, 2023 Shake Up the Status Quo Don't miss this all-new virtual conference in April! Feeling stuck with status-quo marketing? Join us online in April for an all-new conference: Shakeup B2B! Designed for marketers who want to shake up their marketing… and their career. [Register Now!](47yXt6/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) 📋 Table of Contents 1. [How to Recognize When It's Time to Expand Into New Digital Marketing Channels]( 2. [B2B Influencer Marketing—The Good, the Bad, and the Ugly]( 3. [Discover Smarter Ways to Use Your Data]( MarketingProfs Friday Forum 4. [12 'Dark Patterns' That Websites Use to Trick Visitors]( 5. [Your All-Access Pass to Interactive Workshops](r/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) MarketingProfs B2B Forum 6. [21 Steps to Better Email Campaigns]( MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Recognize When It's Time to Expand Into New Digital Marketing Channels]( article [How to Recognize When It's Time to Expand Into New Digital Marketing Channels]( Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article [weighs the pros and cons. »](ZKJPG6K0Fq/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) sponsored [A Marketing Approach Built for Today's Fast-Moving Markets]( Aligning teams, updating budgets, and executing plans at the speed of the market is more challenging than ever. We can't afford to keep running marketing on spreadsheets and slides. Check out Uptempo's CMO mini-primer to find out why marketing business acceleration is the way to go. [Download the e-book now! »]( [B2B Influencer Marketing—The Good, the Bad, and the Ugly]( podcast [B2B Influencer Marketing—The Good, the Bad, and the Ugly]( Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas get into the ins and outs of influence in the B2B world. [Read more and listen in. »]( MarketingProfs Friday Forum [Discover Smarter Ways to Use Your Data]( Analytics doesn't have to be complicated and frustrating. Join our Analytics Friday Forum for three separate sessions that will enhance your ability to measure marketing efforts, [accurately and meaningfully. »](ZKJPG6K0FRq/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) [12 'Dark Patterns' That Websites Use to Trick Visitors](BY/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) infographic [12 'Dark Patterns' That Websites Use to Trick Visitors]( This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer. [Check out the infographic. »]( MarketingProfs B2B Forum [Your All-Access Pass to Interactive Workshops]( Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5! Grab your early bird ticket now; prices go up in April! [Pick your workshop! »]( 21 Steps to Better Email Campaigns MarketingProfs Master Class Email performance not up to snuff? Join Jay Schwedelson for his Email Marketing Master Class. In 21 short-form videos, you'll get Jay's tactics and techniques to improve open rates, clickthrough rates, and responses. It took Jay more than 14 years and billions of emails to discover these methods, and now you can get them all in The Real Truth About Email Marketing Master Class. Available now to PRO members! [Start sending better emails]( Profs Picks sponsored Still juggling multiple spreadsheets and disconnected software systems? You're a marketer, not a circus performer. It's time to say goodbye to disconnected plans that lead to missing targets, uncontrolled spend, execution delays, and gut-level decision making. Say hello to [Uptempo](: your all-in-one solution that integrates financial, work, and performance management as well as marketing planning so your team can plan better, pivot faster, spend smarter, and execute with confidence. With Uptempo, you'll know your marketing budget better than anyone—even your CFO—and get better clarity into your planning, spend, and impact. It's the focused system you need to manage plans and budgets in uncertain markets with precision. Leave the precarious freeware balancing act behind and [book a demo with Uptempo]( today. Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. [Register now!]( Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello! Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](BLY/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. 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Recent MarketingProfs content [How Customer Journey-Mapping Guides Brand Growth »]( [How to Turn Your Social Media Marketing Into a Profit Center [Infographic] »]( [Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast] »]( [The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas »]( [Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023 »]( [What Slows the Creative Process Down »]( News You Can Use Updates from around the industry Consensus Raises $110M to Inject Automation Into SaaS Product Demos [TechCrunch]( Oktopost Introduces New Certification Programs to Help Social Media Practitioners Master B2B Social Media Marketing [EIN News](KFEY/WFJnT3M3UHlnVmk1SC9tVlVTdk53RC9QajV0ektJOEN1OVBwcGdzMzR5VVFkblN1OHV2WGhvRmxkV0ZCbzBHeTE1SmR5K3pEN3YrYnY4T1FoblpRcWJjeWxLSXJaWkxlSHI1cTZSbHZzY3dzTzNBa3A4bjdQQT09S0/) TeamSupport Launches New Messaging Channels [PR Newswire]( FOUNT Global Secures $8M to Remove Friction From Work [PR Newswire]( Virtua Brands Announces New DR Content Marketing Division [InvestorsObserver]( Outreach Introduces Outreach Data Sharing on the Snowflake Data Cloud [PR Newswire]( Upcoming Events MAR 10 [Analytics Friday Forum]( 3 sessions on analytics | sponsored by Tealium MAR 16 [How Marketing Teams Can Tap Into Their Superpowers]( 45-minute webinar | sponsored by Act-On MAR 21 [Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth]( 45-minute webinar | featuring Laura Patterson MAR 22 [B2B Storytelling for Humans: Stories That Inspire Buyers to Action]( 2-hour Master Class Watch Party—LIVE with Ekaterina Walter APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 [MarketingProfs]( Comments? 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