Cloning your customers, content strategy, linking social media to revenue, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, March 2, 2023 Become a Certified Marketing Writer Add a workshop to your conference registration Attend our LIVE Marketing Writing workshop on April 11, complete some e-learning, and pass the exam to become a MarketingProfs Certified Marketing Writer. You got this! [Find Out More](_tz/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) 📋 Table of Contents 1. [Why You Should Be 'Cloning' Your Best Customers to Grow Your Business]( 2. [Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth]( 3. [Reward Customer Loyalty and Increase Engagement]( sponsored guide 4. [How to Turn Your Social Media Marketing Into a Profit Center]( 5. [Workshopportunity: Demand Gen]( Shakeup B2B Scroll down for more, including industry news, community goings-on, and other useful resources. [Why You Should Be 'Cloning' Your Best Customers to Grow Your Business](WjpHp/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) article [Why You Should Be 'Cloning' Your Best Customers to Grow Your Business]( By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a [few key steps. »]( [Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth]( podcast [Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth]( This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground. [Read more and listen in. »](4xrDC7/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) sponsored guide [Reward Customer Loyalty and Increase Engagement](WjpHAp/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) In this free guide, learn why brand loyalty is on the rise at companies that have already discovered how to use reward incentives. Learn how you, too, can create better experiences for [your customers and employees alike. »](tEA/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) [How to Turn Your Social Media Marketing Into a Profit Center]( infographic [How to Turn Your Social Media Marketing Into a Profit Center]( This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan. [Check out the infographic. »]( Workshopportunity: Demand Gen Shakeup B2B Fix your demand generation program with buyer psychology! On April 12, discover how to combine automation with science-backed marketing that triggers the buyer behavior you've always wanted. Join Kenda Macdonald, owner of Automation Ninjas, for our Attract and Nurture: Demand Generation digital workshop—and become a MarketingProfs Certified Demand Generation Marketer I alum! You'll rework your lead magnet and funnel sequence and begin filling your sales pipeline. Want in? Register for April's ShakeupB2B and add the Attract and Nurture workshop now. [Fix your funnel. Pack your pipeline.]( Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. [Register now!](ZKJPGmpYQv/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. 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Check it out every Monday on [YouTube]( and [LinkedIn](0/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/)! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [The 10 Phrases People Use Most When Searching Online [Infographic] »]( [The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast] »]( [Your Most Important Job as a B2B Email Marketer Is... »]( [Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start. »]( [Event Marketing in 2023: Trends and Challenges »](tae/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) News You Can Use Updates from around the industry Foundry Launches Sales Acceleration Powered by Triblio [GlobeNewswire]( ClickUp Unveils New Platform to Shape the Future of Productivity [PR Newswire]( Simpli.fi to Acquire Contextual and Native Demand-Side Platform Bidtellect [PR Newswire]( Syxsense Names Mary Yang as Chief Marketing Officer to Drive Continued Growth Across the Unified Security and Endpoint Management Space [Business Wire]( Ad Insertion Platform Partners With Tiledmedia [Destination CRM](te/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) Press Hook Launches AI Tool to Streamline Journalists' Sourcing Efforts [PRWeek]( Upcoming Events MAR 2 [Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It]( 60-minute webinar | sponsored by Allego MAR 10 [Analytics Friday Forum](ZKJPGmpYQRv/RjNMelZJR1hCRDJKUXZDYitmMlIvNndIMWdSRC9RWE9sdGc5SzRsMGFZYk1zRnIwMTRGdXBoblVEejUrU1ltbXVEKzhRakttcGVOeGhKZStSZlNwS1drdzN6cUlwVXFZTnlTS0J1L0dVcHlpM1RXNktSSmZYdz09S0/) 3 sessions on analytics | sponsored by Tealium MAR 16 [How Marketing Teams Can Tap Into Their Superpowers]( 45-minute webinar | sponsored by Act-On MAR 21 [Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth]( 45-minute webinar | featuring Laura Patterson MAR 22 [B2B Storytelling for Humans: Stories That Inspire Buyers to Action]( 2-hour Master Class Watch Party—LIVE with Ekaterina Walter APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 [MarketingProfs]( Comments? 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