Clone Your Best Customers

------=_Part_99629813_929767766.1676044691346 Content-Type: multipart/alternative; boundary="----=_Part_99629817_354301282.1676044691346" ------=_Part_99629817_354301282.1676044691346 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit ============================================================ MarketingProfs DemandGen Today Learn how marketers can grow revenue even in tough times. Read this issue on the Web. Just follow this link: ============================================================ You received this newsletter at this address ({EMAIL}) as part of your subscription to MarketingProfs.com, or because you subscribed to our newsletter. To ensure that you continue receiving our emails, please add us to your address book or safe list. Manage your mail preferences: fa/cHNwK0V4dk9MVTQvUnpWbzc0TVFrZnRnTFJKYTgrZFpEZnVQL3lzOXU3eWxBeE4rQ0VjRmJNamZjQkczRWtBS0FIWXFqYWtWMU40VUh0amxJOW1hdGpNY3FoRFN1NnczeVkwbVh1ODR0Q3pRZDkyYjNuL1BNZz09S0/ If you prefer to no longer receive MarketingProfs DemandGen Today, you can always leave this list: Copyright 2000-2023 MarketingProfs LLC. All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_99629817_354301282.1676044691346 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit How marketers can grow revenue even in tough times [MarketingProfs DemandGen Today] February 2023 [Your monthly issue of DemandGen Today!] Why You Should Be 'Cloning' Your Best Customers to Grow Your Business Growth looks different for each company, but there are generally a few core tenets companies must adhere to: hire the right people, provide superior customer service, and engage in the right form of targeted marketing. Those key elements will help your company acquire the customers you want. But once you have those customers, how do you get more like them? By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps. 1. Define your best audience, and find where they hang out To replicate your best customers, you first need to define who they are at their core. That can be done by tapping into data you likely already have on them. Look at the attributes of your current customers: - What industries do they work in? - What is their role in their organization? - What pain points does your company or product help them address? - What do their engagement and attitudinal data (feelings, motivations, and opinions toward a product, brand, or customer experience) tell you? - Which ones are bringing in the most revenue for you? After you've collected the data, look for common patterns and themes. Those patterns and themes ultimately provide a data-driven picture of who your best customer is and, therefore, who your lookalike best customers are. And to reach those best customer prospects, you will need specific messaging at the right place and at the right time. 2. Use AI for data-crunching and creating predictive audience models Although data can be pulled together manually, a lot of companies aren't sure how to scale it. An automated approach can help you continually build digital intelligence regarding your customers. Because artificial intelligence can create simulation models and customize buying processes through suggestions and predictions stemming from machine-learning technology, many companies now use AI to determine the courses of action they should take with their target audiences. For example, AI can suggest products based on earlier purchases, pageviews, and inquiries. The first thought many have in regard to using AI is, "I don't have the data to do this," when, in reality, they do. Though the quality of your data might be questionable, there are ways to mitigate that concern. For example, a lot of manufacturers have siloed data in their organization; it's just a matter of being able to connect and crunch the data to determine who your best customers are—and then assess the quality and quantity of the output. Ultimately, cloning your next best customers starts with such data-crunching and eventually moves on to creating audience models. Those models can take several forms; ideally, though, you'll use a predictive audience type model. Those data-driven models work to identify your next best customers through leading (predictive) indicators, such as these: [Read More ►](ZKJLvN8EF2/c3FWcEZUVkJrSW1ub0ZlMDFNWmVKMnBNQU13QVM0Zml4ZDE1a3dNUVU2REVEMmZlcWF1V3IvS3MveXY1NlhVaVphQWRRYmFBaUNTUE82TEpZM0taR09DMmFDZm96S0pNUGpvNGNDV3BxSmU3UDNsTzZrZWRLUT09S0/) [Iris Kelley] [Iris Kelley] VP of digital marketing at Shift7 Digital [Building and Using B2B Buyer Personas to Grow Revenue]( February's Working Webinar Series*, "Building and Using B2B Buyer Personas to Grow Revenue," is underway! Join Ardath Albee on Wednesdays, and she'll walk you through, step by step, on how to create buyer persona templates for your market. You'll discover how to use those personas to build relationships with your prospects and customers alike. Join these activity-filled mini-workshops. [Sign up here ►]( *Available to MarketingProfs [PRO members](jVLSEe2r7FG/c3FWcEZUVkJrSW1ub0ZlMDFNWmVKMnBNQU13QVM0Zml4ZDE1a3dNUVU2REVEMmZlcWF1V3IvS3MveXY1NlhVaVphQWRRYmFBaUNTUE82TEpZM0taR09DMmFDZm96S0pNUGpvNGNDV3BxSmU3UDNsTzZrZWRLUT09S0/) [Demand Generation Workshop: Attract, Nurture, Sell ]( Demand Generation Workshop: Attract, Nurture, Sell Getting the best results from your demand gen and marketing automation efforts is just a matter of good science! With behavioral psychology-based evidence, real-life examples, and hands-on activities in this interactive workshop, Kenda Macdonald will help you decode your buyers' brains so you can create your best demand gen programs ever. Ready to rock demand gen? [Contact MarketingProfs today ►]( Demand Gen Resources [Article] [Five Steps to Successful Audience Targeting in Online Ad Campaigns [Article]]( [Article] [Is the Marketing Database Dead? [Article]]( [Webinar] [List Building* [Working Webinar Summer Series]]( [Research] [The Top Benefits of a Data-Driven B2B Demand Gen Strategy [Research]]( [Article] [Nine B2B Funnel Metrics You Can't Live Without [Article]]( [Article] [When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene [Article]]( *Available to MarketingProfs [PRO members](032Fa/c3FWcEZUVkJrSW1ub0ZlMDFNWmVKMnBNQU13QVM0Zml4ZDE1a3dNUVU2REVEMmZlcWF1V3IvS3MveXY1NlhVaVphQWRRYmFBaUNTUE82TEpZM0taR09DMmFDZm96S0pNUGpvNGNDV3BxSmU3UDNsTzZrZWRLUT09S0/) [MarketingProfs] Your DemandGen Team Your team for this issue (in alphabetical order): Megan Cordero, production director; Vahe Habeshian, publications director; Iris Kelley, VP of digital marketing at Shift7 Digital. [MarketingProfs](A_4ck/c3FWcEZUVkJrSW1ub0ZlMDFNWmVKMnBNQU13QVM0Zml4ZDE1a3dNUVU2REVEMmZlcWF1V3IvS3MveXY1NlhVaVphQWRRYmFBaUNTUE82TEpZM0taR09DMmFDZm96S0pNUGpvNGNDV3BxSmU3UDNsTzZrZWRLUT09S0/) Copyright © 2000–2023 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here](. This email was sent to {EMAIL} as part of your MarketingProfs subscription. If you prefer to no longer receive MarketingProfs DemandGen Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy. MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_99629817_354301282.1676044691346-- ------=_Part_99629813_929767766.1676044691346--