Trends for 2023: Sales prospecting, OOH advertising, changing tech habits, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with the programmatic advertising experts at [StackAdapt]( Wednesday, February 8, 2023 📋 Table of Contents 1. [Three Ways B2B Sales Prospecting Will Evolve in 2023](/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) 2. [OOH: How B2B Marketers Can Reintegrate With the Physical World]( 3. [Account-Based Marketing for Existing Customers—The Why and How](ZKJLv~qztRX/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) sponsored webinar 4. [The Tech Habits of Americans Age 50+]( 5. [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less]( sponsored offer 6. [Workshops Are Dialed In]( MarketingProfs B2B Forum workshops Scroll down for more, including industry news, community goings-on, and other useful resources. [Three Ways B2B Sales Prospecting Will Evolve in 2023]( article [Three Ways B2B Sales Prospecting Will Evolve in 2023]( The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of [these three trends. »](ZKJLv~qztX/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) sponsored [Cookieless Strategies With a Dash of AI]( New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. [Check out the report. »]( [OOH: How B2B Marketers Can Reintegrate With the Physical World]( article [OOH: How B2B Marketers Can Reintegrate With the Physical World]( As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and [out in the real world more. »]( sponsored webinar [Account-Based Marketing for Existing Customers—The Why and How](FKE/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) Your prospects' personalized experiences on your website shouldn't get stop when they become customers. In this free webinar, learn how an ABM program for customers can help [keep that personalization train on track. »]( [The Tech Habits of Americans Age 50+](eQNW/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) research [The Tech Habits of Americans Age 50+]( Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research. [Check out the study findings. »]( sponsored offer [The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less]( Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed, and they need to do it fast—even when the pantry is running low on ingredients. So for a B2B marketer that has to serve sales when there's hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share their recipes that will [satisfy demand and inspire improvisation. »](S46/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) [Workshops Are Dialed In](FE/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/) MarketingProfs B2B Forum workshops Boston's B2B Forum workshops are dialed in! Pick from Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, and Marketing Strategy. These full-day, hands-on workshops will have you up and running in no time—and right now, they're only $200 on top of the 2-day ticket! Grab your B2B Forum All-Access Pass and pick your preferred workshop now. You never know when it'll fill up! [Workshops Available for Individuals and Teams]( Profs Picks sponsored If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: [Cookieless Strategies With a Dash of AI](S~6/eHNWREhQVG90dVNHRSt3OTdXS2UvSDRDczFiT25JZmRuKzVMWDhkSjZPQUlCZERvUHNFRWd3Rm5HOTJXQnpxTUhuYTUwRXRCWUNHeEJzWjIvL2hILzZjRDROQ1IxdFphbnZJNmZUWERFZkdKbDZ4eGRySGd2UT09S0/). It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. 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