Fractional marketing, brand messaging, content syndication, avoiding email jargon, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 24, 2023 [JANUARY SALE GOING ON NOW]( Save 53% on a new MarketingProfs PRO membership Invest in yourself and stay ahead of the market with a PRO membership. Go PRO today for 53% off with promo code NEWYOU. [UPGRADE NOW]( 📋 Table of Contents 1. [It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?](bWYBx/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) 2. [Less Humor, More Inspiration: The Messaging People Want From Brands]( 3. [Have an Eye on That Master Class?]( MarketingProfs membership offer 4. [11 Jargon Phrases to Avoid Using in Work Emails]( 5. [Supercharge Your Strategy With Content Syndication]( sponsored webinar 6. [Tomorrow: Ann Handley's Writing Webinar](bWYB7x/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) MarketingProfs PRO webinar Scroll down for more, including industry news, community goings-on, and other useful resources. [It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?]( article [It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?]( Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. [Here's why. »]( [Less Humor, More Inspiration: The Messaging People Want From Brands](jVLSEeKa9BGv/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) research [Less Humor, More Inspiration: The Messaging People Want From Brands]( People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. [Check out the study findings. »]( MarketingProfs membership offer [Have an Eye on That Master Class?]( If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to [save 53% on PRO or 60% on PRO Teams! »]( [11 Jargon Phrases to Avoid Using in Work Emails]( infographic [11 Jargon Phrases to Avoid Using in Work Emails]( Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. [Check out the infographic. »]( sponsored webinar [Supercharge Your Strategy With Content Syndication](BY3/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible while staying on time—and on budget. Enter: content syndication, which can boost lead generation, brand awareness, and SEO performance all at once. Join us to [discover its benefits. »](BY3/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) [Tomorrow: Ann Handley's Writing Webinar]( MarketingProfs PRO webinar You can't bore people into reading... or buying. Tomorrow, Ann Handley—author of Everybody Writes—hosts a special 75-minute webinar to help you become a stronger, more polished writer: The 10 Things Great Marketing Writers Do To Stand Out. Join Ann to discover for yourself how to write to be read. Plus: prizes! Kicks off LIVE at 12pm ET. [Save your seat now](jVLSEeKa9Bv/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](~/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/L0VUeklEcFcrdmlnNmxKVTZ6WXhWS1lpMUR4c3k2R3dCL3FmclcyM0Nwc0V1MFFkWkFqeEE1UG16b0RrS21rcUFTdk40YXhxQmczek1ERGNTZm9RSkE9PQS2), providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](kp_F8g/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](! Our suite of B2B consulting and content services that we call [MarketingProfs DNA](ZKJLvmwPHRN/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with [Market Research](, [Branding](, [Analytics](, [Positioning & Messaging](, [Customer Experience](, or [Demand Generation](, see [how MarketingProfs can help you.]( How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [Marketing at the Speed of Thought: AI Use Cases for Four Content Types »]( [How to Create a B2B Marketing Podcast in 2023—And Why You Should »]( [Inclusive B2B Marketing Techniques You Can't Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast] »]( [Five Qualities of an Exceptional Social Media Manager [Infographic] »]( [What Journalists Appreciate Most About PR Pros (And What Needs Improvement) »]( [Top 5 PR Trends to Watch in 2023 »]( News You Can Use Updates from around the industry inriver Strengthens C-Suite to Meet US Growth and Global Business Momentum [Business Wire]( Email Marketing Company CM Group Revamps as Marigold After Nearly Tripling Revenue [The Business Journals]( Discuss Announces Another Year of Record Growth of Its People Experience Platform [GlobeNewswire]( nsKnox Raises $17M to Meet Growing Demand for B2B Payment Security and Compliance Solutions [Business Wire](kp_Fg/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) Decision-Making B2B Tech Platform KlugKlug Launched to Help in Influence Marketing [The Economic Times]( DiMuto and Aleta Planet Streamline B2B Payments and Trade Finance [PYMNTS]( B2B E-Commerce Platform Oro Raises $13M [PYMNTS]( Upcoming Events JAN 25 [How to Use Positioning Frameworks to Build Powerful Messaging]( 60-minute webinar with MarketingProfs CEO Allen Weiss JAN 25 [The 10 Things Great Marketing Writers Do That Set Them Apart]( A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs JAN 26 [Supercharge Your Strategy With Content Syndication](/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/) 45-minute webinar | sponsored by DemandScience FEB 1 [Researching Your B2B Buyer Personas]( Session 1 of 4 Working Webinars with Ardath Albee FEB 2 [Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content]( ?adref=nlevcal&utm_source=mpt&utm_medium=email&utm_campaign=nlevcal) 45-minute webinar | sponsored by Writer FEB 10 [Email Marketing Friday Forum]( 3 sessions on email marketing | sponsored by Salesforce [MarketingProfs]( Comments? [Contact us](B3/TVVRZWNUTVF1MVBneTU4KzczOCtxckR2dWh6VngzdUNmd2ZBZ05BM3RsVGdxRkJhd0dkS1BydzhuOSt5eXlHbnJaMDJuNG44NUlPL2JyaWcwZkkrRjE5WDEvZURWaTlNenB2b0ZYQXlJWEsxZTFqa3ozREJZdz09S0/). Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.