Happy new year! Read up on 2023 strategies, graphic design trends, thought leadership, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 3, 2023 📋 Table of Contents 1. [Six Ways to Build Brand Influence Using Thought Leaders in Your Organization]( 2. [The Top Strategies B2B Marketers Plan to Explore in 2023]( 3. [Looking to Develop or Strengthen Your ABM Program?]( sponsored research report 4. [Eight Graphic Design Trends That Will Dominate 2023]( 5. [Bump Your Search Ranking]( MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [Six Ways to Build Brand Influence Using Thought Leaders in Your Organization]( article [Six Ways to Build Brand Influence Using Thought Leaders in Your Organization]( Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can [increase their company's influence with thought leadership. »]( [The Top Strategies B2B Marketers Plan to Explore in 2023]( research [The Top Strategies B2B Marketers Plan to Explore in 2023]( B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research. [Check out the study findings. »]( [Looking to Develop or Strengthen Your ABM Program?]( sponsored research report [Looking to Develop or Strengthen Your ABM Program?]( Learn how to ensure maximum ABM impact amid growing market pressures. The "Elevating ABM: Building Blocks for Long-Term Success" report highlights current challenges and 2023 plans of 300 ABM leaders and practitioners. Discover the key differences between the most effective programs and others. [Download the complimentary report now. »]( [Eight Graphic Design Trends That Will Dominate 2023](hL/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/) infographic [Eight Graphic Design Trends That Will Dominate 2023]( This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. [Check out the infographic. »]( Bump Your Search Ranking MarketingProfs Master Class If your site isn't listed early in search results, you're missing out on Web traffic and leads. Bump your site up a few pages with The Art of Being Found: SEO for (Non-Techie) Marketers. Andy Crestodina shares his effective search engine optimization strategies that'll put your site in front of more buying customers. [Get a bump in your search listing]( Afoot in the Neighborhood MarketingProfs community goings-on Happy new year, marketers! Help us ring in 2023 with January events designed to prep you for what's coming: [Future Trends](, [Six Steps to Future-Proof Your B2B Marketing](, and [Personalization: The Key to Delivering ROI in 2023](. Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube](V/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/), [MarketingProfs Facebook PRO Group](jVLSExx46MGp/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/), and [LinkedIn](! Our suite of B2B consulting and content services that we call [MarketingProfs DNA]( (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. 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Recent MarketingProfs content [The State of Ethnic Diversity in the Marketing Industry »]( [When B2B Marketers Should Use Account Intelligence [Infographic] »]( [The Nine Most Common Brand-Positioning Mistakes »]( [A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast] »]( [Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic] »]( [The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing »]( News You Can Use Updates from around the industry Samaaro Raises Seed Funding to Empower B2B Event Marketers [Yahoo Finance](yBv/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/) SugarCRM Named Hot Company to Watch in 2023 by Nucleus Research [Business Wire]( BC Partners Enters Agreement to Acquire Leading Account-Based Marketing Platform Madison Logic [PR Newswire](/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/) Omni.us Announces $2M Crowdfunding Campaign to Build the Ultimate Cold Email Tool [Digital Journal](2/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/) Shopify Partners With Bridgeline to Offer New Prescriptive Marketing Dashboard [Yahoo Finance]( LinkedIn Previews New Job and B2B Product Search Options Coming in 2023 [Social Media Today]( Upcoming Events JAN 13 [Friday Forum] [Future Trends Friday Forum]( 3 sessions | sponsored by Momentive JAN 17 [Webinar] [Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023]( 45 minutes | featuring Michael Brenner JAN 19 [Webinar] [Personalization: The Key to Delivering ROI in 2023](/QTJlT2dhdGgyMVJPVFVOckRsaFdPblBaOS9OSnNZakp2ZTljaXFaZmhTNmV2ZkdHQUhMUUFpVS9pQll5dk83Z2FudjQwVGhmR1F0cnBSMDRBMFdwUm1zZEFhMXNYdVlvenpPRjFWUTFobjZ0anNvMXVMdEt1Zz09S0/) 45 minutes | sponsored by Sendoso JAN 25 [Webinar] [How to Use Positioning Frameworks to Build Powerful Messaging]( 60 minutes with MarketingProfs CEO Allen Weiss JAN 25 [The 10 Things Great Marketing Writers Do That Set Them Apart]( A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs FEB 1 [PRO Webinar] [Researching Your B2B Buyer Personas]( Session 1 of 4 | Instructor Ardath Albee [MarketingProfs]( Comments? 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