Perceptual maps, creating ridiculously good content, hybrid work, future trends, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with AI writing platform [Writer]( Thursday, December 15, 2022 📋 Table of Contents 1. [Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market](ZKJLWz3kMRk/bUE5eVdRM1NsQWRudWFCMVZoQXdWMHBwR2JqeGlHMHVtVzZNL3VRTk1zclVBMGQ1ZWU2RnQ0dmhpbm1raEQ4RUhzR1VEQkhuQWxzZ01IOHNLRTJLbUQ1SWNPOE9GejdTQmZoRDdDVFU2UlNPTzluV1lVc0RqQT09S0/) 2. [A Go-To Guide to Creating Ridiculously Good Content]( 3. [Prepare Yourself for the Future of B2B]( MarketingProfs Friday Forum 4. [Seven Ways to Make Hybrid Work Less Stressful for Your Team]( 5. [So Many Social Strategies…]( MarketingProfs Working Webinar series Scroll down for more, including industry news, community goings-on, and other useful resources. [Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market]( article [Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market]( Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, [you're flying blind. »](jVLSEpLwWhb/bUE5eVdRM1NsQWRudWFCMVZoQXdWMHBwR2JqeGlHMHVtVzZNL3VRTk1zclVBMGQ1ZWU2RnQ0dmhpbm1raEQ4RUhzR1VEQkhuQWxzZ01IOHNLRTJLbUQ1SWNPOE9GejdTQmZoRDdDVFU2UlNPTzluV1lVc0RqQT09S0/) sponsored [The Marketing Leader's Guide to Surviving (and Thriving) in Uncertain Times]( On Dec 15, join Writer and a host of experts as they discuss how to prep for a challenging year ahead, from keeping teams motivated to doing more with less. You can register to attend the event live or watch on-demand later, but with this all-star lineup, you won't want to miss it. [Check out the agenda now. »](4bhP/bUE5eVdRM1NsQWRudWFCMVZoQXdWMHBwR2JqeGlHMHVtVzZNL3VRTk1zclVBMGQ1ZWU2RnQ0dmhpbm1raEQ4RUhzR1VEQkhuQWxzZ01IOHNLRTJLbUQ1SWNPOE9GejdTQmZoRDdDVFU2UlNPTzluV1lVc0RqQT09S0/) [A Go-To Guide to Creating Ridiculously Good Content](/bUE5eVdRM1NsQWRudWFCMVZoQXdWMHBwR2JqeGlHMHVtVzZNL3VRTk1zclVBMGQ1ZWU2RnQ0dmhpbm1raEQ4RUhzR1VEQkhuQWxzZ01IOHNLRTJLbUQ1SWNPOE9GejdTQmZoRDdDVFU2UlNPTzluV1lVc0RqQT09S0/) podcast [A Go-To Guide to Creating Ridiculously Good Content]( Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of marketers. [Read more and listen in. »]( MarketingProfs Friday Forum [Prepare Yourself for the Future of B2B]( As we head into 2023, what trends are going to define the new year? Register now for the Future Trends Friday Forum and hear what three top industry experts [have to say. »]( [Seven Ways to Make Hybrid Work Less Stressful for Your Team]( infographic [Seven Ways to Make Hybrid Work Less Stressful for Your Team]( Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team. [Check out the infographic. »]( So Many Social Strategies… MarketingProfs Working Webinar series Lots of social media strategies out there. But which work... and which are a waste of your time? Stop guessing and get it straight from Zontee Hou, head of strategy at Convince & Convert. Zontee hosts the four-part Building Brand Trust Through Social Media Working Webinar series. Download the cheat sheet and workbook to create a personalized social media action plan that works for you. Free to PRO members! [Social media that works for you]( Profs Picks sponsored You've likely heard the buzz about AI writing. You might even be scared of it, or flabbergasted, or confused. Well, it's time to put your reservations aside, because there's nothing scary about a tool that helps writers create better content—and that's where Writer comes in. 2023 is almost upon us, and a lot of marketing teams will be squeezed for time, looking to do more with less. Writer can ease some of the pressure and keep your productivity at its peak. It speeds up your team's writing workflow, lending a hand at every stage, from ideation and drafting to distribution. And if you're still not sure where to start or what tool will best suit your needs, we've put together a handy checklist: [8 criteria for evaluating AI writing and editing software](. Because you, the human, should be able to look at the big picture, leaving busy work to something that doesn't get bored. [Try Writer for free today!]( Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](/bUE5eVdRM1NsQWRudWFCMVZoQXdWMHBwR2JqeGlHMHVtVzZNL3VRTk1zclVBMGQ1ZWU2RnQ0dmhpbm1raEQ4RUhzR1VEQkhuQWxzZ01IOHNLRTJLbUQ1SWNPOE9GejdTQmZoRDdDVFU2UlNPTzluV1lVc0RqQT09S0/RlVOOEs3ZlRVdkxpUHJodThtd0ZIZFFHaGlMSTFObE1rb05rZmovRkFORXZjbDFPcU5McDBTb3hacjJvRks0ZFd1R1RJbU4xaVFUbVRuQThoV1ZwekE9PQS2), focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on [YouTube](, [MarketingProfs Facebook PRO Group](, and [LinkedIn](! Our suite of B2B consulting and content services that we call [MarketingProfs DNA]( (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. 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