Customer-centric recession strategy, management accounting, data-driven marketing obstacles, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with AI writing platform [Writer](JDg/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) Wednesday, December 14, 2022 📋 Table of Contents ~/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/ 1. [Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery](ZKJLWWm~fRk/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) 2. [Seven Ways Management Accounting Can Benefit Your Marketing Operations]( 3. [Prepare Yourself for the Future of B2B]( MarketingProfs Friday Forum 4. [The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing]( 5. [B2B Forum: Save up to $1000]( MarketingProfs B2B Forum Scroll down for more, including industry news, community goings-on, and other useful resources. [Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery]( article [Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery]( Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are [four major reasons for that. »]( sponsored [The Marketing Leader's Guide to Surviving (and Thriving) in Uncertain Times]( On Dec 15, join Writer and a host of experts as they discuss how to prep for a challenging year ahead, from keeping teams motivated to doing more with less. You can register to attend the event live or watch on-demand later, but with this all-star lineup, you won't want to miss it. [Check out the agenda now. »]( [Seven Ways Management Accounting Can Benefit Your Marketing Operations]( article [Seven Ways Management Accounting Can Benefit Your Marketing Operations]( You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can [benefit greatly from Accounting's involvement. »](ZKJLWWm~fk/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) MarketingProfs Friday Forum [Prepare Yourself for the Future of B2B](k/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) As we head into 2023, what trends are going to define the new year? Register now for the Future Trends Friday Forum and hear what three top industry experts [have to say. »]( [The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing]( research [The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing]( Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research. [Check out the study findings. »]( B2B Forum: Save up to $1000 MarketingProfs B2B Forum Get the most actionable advice in B2B Marketing at B2B Forum, October 4-6. Invest in yourself or your team for 2 days of educational sessions! Add a one-day workshop for deeper learning and higher savings! It's a great way to use your remaining 2022 budget. You'll save up to $1000 on October's B2B Forum when you invest today! [Save on B2B Forum today]( Profs Picks sponsored You've likely heard the buzz about AI writing. You might even be scared of it, or flabbergasted, or confused. Well, it's time to put your reservations aside, because there's nothing scary about a tool that helps writers create better content—and that's where Writer comes in. 2023 is almost upon us, and a lot of marketing teams will be squeezed for time, looking to do more with less. Writer can ease some of the pressure and keep your productivity at its peak. It speeds up your team's writing workflow, lending a hand at every stage, from ideation and drafting to distribution. And if you're still not sure where to start or what tool will best suit your needs, we've put together a handy checklist: [8 criteria for evaluating AI writing and editing software](. Because you, the human, should be able to look at the big picture, leaving busy work to something that doesn't get bored. [Try Writer for free today!]( Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on [YouTube](, [MarketingProfs Facebook PRO Group](, and [LinkedIn](~WwSWZ/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/)! Our suite of B2B consulting and content services that we call [MarketingProfs DNA]( (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with [Market Research](/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/), [Branding](/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/), [Analytics](/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/), [Positioning & Messaging](~WwSZ/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/), [Customer Experience](, or [Demand Generation](jVLSEppK3SGb/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/), see [how MarketingProfs can help you.]( How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Are you a MarketingProfs PRO member—but not a member of our [PRO Facebook group](? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Did You Miss Us? Recent MarketingProfs content [B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast] »]( [What Third-Party Cookies' Delayed Demise Means for Marketers »](jVLSEppK3Sb/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) [The Types of Social Media Content Employees Are Most Likely to Share »]( [Digital Marketing Across Borders: How to Reach a Multilingual Audience »]( [Five Ways to Optimize Your Videos for Search [Infographic] »]( [DIY vs. Professional Video Production: A Brief Guide »]( News You Can Use Updates from around the industry Integrate Partners With 6sense to Uplevel ABM Strategies With Precision [PRWeb]( Productiv Expands Partnerships With Cloud Financial Solutions to Help Teams Align on SaaS Management [Business Wire]( Influ2 Presents a New Approach to B2B Sales and Marketing [GlobeNewswire]( Consumer Intelligence SaaS Startup ProfitWheel Hits $30M Valuation, Raises Additional $1.2M [Yahoo Finance]( Cybersecurity SaaS Platform Field Effect Bags $34.5M [Fintech Global]( Vendavo Expands Partner Program and Hires New Global Vice President of Partnerships and Alliances Matthew Kenneally [PR Newswire]( Upcoming Events DEC 14 [PRO Webinar] [The Future of B2B Marketing: Hot Advice & Smart Insights for 2023]( 60-minute intimate fireside chat with our panel of experts JAN 13 [Friday Forum] [Future Trends Friday Forum](Jg/c3lXWXBVQWw5M3lhMEhuNG0xL1BYSTBOVWhickxIdUdWRUtlUTN2U3VXdkV1KzRoWFNJeVkzUFk1anFLRm41R0h6V0E3VStWNm5ORmNkVEdLZXovbExwWFVEMnI0OTFxK0p6QTVucDhjeGNSR1VjT1Q4TDJEQT09S0/) 3 sessions | sponsored by Momentive [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.