Getting to know AI, rebranding on a timeline, low-stress software, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with AI writing platform [Writer]( Tuesday, December 13, 2022 📋 Table of Contents 1. [AI for Business and Marketing: What's Possible (And What's Not)]( 2. [How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline]( sponsored article 3. [The Content Roadblock: How Inefficient Workflows Affect Creative Teams]( 4. [Prepare Yourself for the Future of B2B]( MarketingProfs Friday Forum 5. [The Least Stressful Business Software Solutions]( 6. [What's Coming in 2023?]( MarketingProfs PRO webinar Scroll down for more, including industry news, community goings-on, and other useful resources. [AI for Business and Marketing: What's Possible (And What's Not)]( article [AI for Business and Marketing: What's Possible (And What's Not)]( If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. [Let's learn! »]( sponsored [The Marketing Leader's Guide to Surviving (and Thriving) in Uncertain Times]( On Dec 15, join Writer and a host of experts as they discuss how to prep for a challenging year ahead, from keeping teams motivated to doing more with less. You can register to attend the event live or watch on-demand later, but with this all-star lineup, you won't want to miss it. [Check out the agenda now. »]( [How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline]( sponsored article [How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline](eFg/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are [six things you'll need to consider. »](jVLSEp89btY/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) [The Content Roadblock: How Inefficient Workflows Affect Creative Teams]( research [The Content Roadblock: How Inefficient Workflows Affect Creative Teams]( Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research. [Check out the study findings. »]( MarketingProfs Friday Forum [Prepare Yourself for the Future of B2B]( As we head into 2023, what trends are going to define the new year? Register now for the Future Trends Friday Forum and hear what three top industry experts [have to say. »]( [The Least Stressful Business Software Solutions]( infographic [The Least Stressful Business Software Solutions]( Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research. [Check out the infographic. »]( What's Coming in 2023? MarketingProfs PRO webinar Get a jump start on 2023's trends at tomorrow's The Future of B2B Marketing: Hot Advice and Smart Insights. This team of unruly marketers share their insider views on what's next in B2B! Katie Martell hosts Katie Robbert, Paul Roetzer, Sydni Craig-Hart, Robert Rose, and Ann Handley for this unscripted fireside chat. Plus: Vote for the best Ugly Sweater! Wednesday, Dec 14 at 12 PM ET. [Hear their thoughts, see their sweaters]( Profs Picks sponsored You've likely heard the buzz about AI writing. You might even be scared of it, or flabbergasted, or confused. Well, it's time to put your reservations aside, because there's nothing scary about a tool that helps writers create better content—and that's where Writer comes in. 2023 is almost upon us, and a lot of marketing teams will be squeezed for time, looking to do more with less. Writer can ease some of the pressure and keep your productivity at its peak. It speeds up your team's writing workflow, lending a hand at every stage, from ideation and drafting to distribution. And if you're still not sure where to start or what tool will best suit your needs, we've put together a handy checklist: [8 criteria for evaluating AI writing and editing software](. Because you, the human, should be able to look at the big picture, leaving busy work to something that doesn't get bored. [Try Writer for free today!](jVLSEp89btGY/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! 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Recent MarketingProfs content [DIY vs. Professional Video Production: A Brief Guide »](Dzvt4/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) [Boost Your Marketing Team With These Eight Research-Based Tactics »]( [How Much Content Marketers Make: Salaries for Seven Positions »]( [Five Ways to Optimize Your Videos for Search [Infographic] »]( News You Can Use Updates from around the industry Zuddl Partners With Walls.io to Leverage User-Generated Content for B2B Events [MarTech Series]( BigCommerce Announces Integration With Sage 100 ERP Software to Unlock E-Commerce Opportunities for B2C and B2B Merchants [MarTech Series](eFYg/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) Really Simple Systems Launches New Workflow Automation Feature [PR Newswire](DzvtW4/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands [Social Media Today]( MarketTime Announces Partnership With Balance to Launch B2B Payments Solution [Yahoo Finance]( AltScore Raises $3.5M in Seed Funding [FinSMEs]( TreviPay to Acquire Fellow US Paytech Apruve [FinTech Futures]( Upcoming Events DEC 13 [Webinar] [How to Overcome the Biggest B2B Buying Barriers](CZ/NTVEaG5vd1oyZmhwR0ZwaGpNOW9PNjVJenpkbzJoaUFwY2cxYXl0bnRsNW9UdHdUQ0Z1NGFQcEVuaDhrRFdMWmJ2RkU3cE1Mc1Q1Qm84Z05reG1sa1dWVkt0TUo2VUc5Z1RiK1JCaURKMHhDeGJoanVMYUl3dz09S0/) 45 minutes with Nancy Harhut DEC 14 [PRO Webinar] [The Future of B2B Marketing: Hot Advice & Smart Insights for 2023]( 60-minute intimate fireside chat with our panel of experts JAN 13 [Friday Forum] [Future Trends Friday Forum]( 3 sessions | sponsored by Momentive [MarketingProfs]( Comments? 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