Video ROI in Marketing | Contrarian Content Tips | Fortune 500 CEOs on Social | Google's Fred

Today's dose of must-have knowledge | [View in browser]( advertisement [Advertisement]( [MarketingProfs: Marketing Resources for Marketing Professionals]( Jun 8, 2017 Vol. 16, No. 111 In this issue 1. How-To: [The Future of Video in Marketing: Proof That Video Can Drive Sales]( 2. Quick Take: [Six Content Creation Tips for Big Results: The Contrarian Approach]( 3. PRO On-Demand Seminar: [Discover Your Presentation Persona]( 4. Survey Says: [How Engaged Are Fortune 500 CEOs on Social Media?]( 5. Infographic: [Google Algorithm Updates: What You Need to Know About Fred]( [Forward to a friend]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( With 3 super-smart presentations, attendee-only resources, and live Q&A, we guarantee that our [Content Marketing Virtual Conference]( will rekindle your romance with content. Check out the program! How-To [How-To Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Future of Video in Marketing: Proof That Video Can Drive Sales]( By Jim Spaeth Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. [Read More]( FOR PRO Members [Today's PRO Item]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [On-Demand Seminar: Discover Your Presentation Persona]( In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. [Read More]( advertisement [Advertisement]( Our Content Marketing Virtual Conference will have three super-smart presentations to help you build a more sophisticated (and happier) relationship with your content. [Check out the program]( Survey Says [Survey Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [How Engaged Are Fortune 500 CEOs on Social Media?]( By Ayaz Nanji Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO. [Read More]( Quick Take [Six Content Creation Tips for Big Results: The Contrarian Approach]( By Deborah Holstein Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results. [Read More]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( AT-A-GLANCE [Podcast Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Google Algorithm Updates: What You Need to Know About Fred [Infographic]]( By Laura Forer Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. [Read More]( event calendar Jun 9 [Virtual Conference]( Marketing | You've Got This! Jun 13 [FREE Seminar]( Look Into the Future of Marketing Jun 15 [Teach Me How]( to Create and Measure Content That Converts [PRO] Jun 20 [FREE Seminar]( Your B2B Demand Generation Machine Jun 21 [FREE Seminar]( to Use Webinars to Increase Customer Engagement Jun 27 [FREE Seminar]( User Appquisition With App Store Optimization Jun 1 [Online Course]( Measurement & Analysis | 13 online classes Oct 3-6 [B2B Marketing Forum]( $200 when you register by July 31! advertisement [Advertisement]( [Home]( | [Marketing Articles]( | [Marketing Case Studies]( | [Online Marketing Seminars]( | [Newsletter Archives]( | [Know-How Exchange]( | [My Account]( | [Corporate Services]( | [About Us]( | [Advertise With Us]( | [Contact Us]( | [Affiliate Program]( | [Write For Us]( | [RSS/Syndication]( | [Privacy]( Questions? Comments? Suggestions? Leads? [Contact us]( Chief Content Officer: Ann Handley Director of Publications: [Vahe Habeshian](mailto:vahe@marketingprofs.com) Research Writer: [Ayaz Nanji](mailto:data@marketingprofs.com) Contributor: [Christian Neri](mailto:socialskim@marketingprofs.com) [Advertise with us]( Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines](. Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved [Terms]( under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. [Manage]( your mail preferences | [Forward]( this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625