Are you making these B2B mistakes?

Three ways to improve your marketing results + gain clients Three ways to improve your marketing results + gain clients [MarketingProfs B2B Forum | Get Your B2B Forum Spotlight Pass]( You want your marketing to succeed. Which is why our events—both our free webinars and the in-depth PRO courses—on proving your ROI are always popular. But there are three common mistakes that might be suppressing your results. Fixing these could have a huge impact on your marketing ROI. Let's get into it. 1. Are you testing enough? I'm not talking about button colors or subject lines. Those are great. But how about your company's offer? Are you testing new offers to see how your market responds? It could be as simple as bundling a few services into a new offer, or breaking an existing offer into smaller pieces. Or as complex as a whole new product or service. 2. Are you showing the customer benefits of your product or service? Prospects don't (only) want a list of features. They want to know what those features will do for them… the benefits they can expect when they choose to work with you. Give them both features and benefits… and you're a step ahead. 3. Are you continually learning new techniques and tactics… and applying them to your B2B marketing efforts? Truth is, our "State of B2B Marketing Training Report 2022" showed that 48 percent of B2B marketers—nearly half of us—do not work in a culture of ongoing education. If that's your workplace—imagine the boost to your career and marketing results when you're ambitious enough to learn additional marketing techniques With a free B2B Forum Spotlight Pass, you can sit in on 6 different educational sessions and 2 keynotes from B2B Forum this October 13-14… without leaving your office. Sessions include: - "Making Marketing More Personal, Not Personalized." Learn to build human connections with your prospects and clients, building trust and closing more deals - "Marketing Business Acceleration: From Theory to Practice." Discover different perspectives on planning your company’s visibility, agility and velocity… keeping you front-of-mind with your prospects - "Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter." Prioritize the data points that matter in your marketing and sales, while banishing bad data that can derail your best marketing efforts. Click the button below to learn more about the B2B Forum Spotlight Pass and sign up now! [Get My Free Spotlight Pass!]( [Share this event]( with your colleagues | [View]( in browser Copyright © 2000–2022 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here]( This email was sent to {EMAIL} as part of your MarketingProfs subscription. [Unsubscribe](ZKJL7dPkHb/NmR3VDZpWU42ekRGWTAzKzlVQ3dGU21hcFVYbVpMU0YvTVEwMUI1eXJSL1E2eXRZMTdXZGt0MlVFUGVBTzZCM3c3VXFTT0FoRFNOUTVkbWxvVStJTXlLMmRPN3Fsbk1pbTlSVVpaM21jQUhWN3RUWDdQQjVGZz09S0/WjNlOHdZc294WG1CVDRUZjBwZFlVYnphVHFPcE9QT0UyNGQ3TCtRcEdqUndmc0dZeCsrYW1tRi9DMi9mU2VNMgS2) from all email | Manage your [email preferences]( MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625