Everybody Writes 2

Your free copy is waiting at B2B Forum FW/UjBiQnlQaUtlU2g0S2dqMHk1enB4TEx1Q1BlazlrSk4rd2JRRTRmYytEYVMrZGFYaWJaRGhORklJMmp0SDdOQlp6OWp1bE5oRVcvRW5aYm04aVZpL01wQmd6R2lyM1QzMHIrSDlmbEttU2hJbW93S24wREsrdz09S0/ Your free copy of Everybody Writes 2 is waiting at B2B Forum. [MarketingProfs B2B Forum](ZKJLYNG_tZ/UjBiQnlQaUtlU2g0S2dqMHk1enB4TEx1Q1BlazlrSk4rd2JRRTRmYytEYVMrZGFYaWJaRGhORklJMmp0SDdOQlp6OWp1bE5oRVcvRW5aYm04aVZpL01wQmd6R2lyM1QzMHIrSDlmbEttU2hJbW93S24wREsrdz09S0/) Hi Friend! A few weeks ago I finished writing my brand-new book, Everybody Writes 2. If writing can feel like birthing a Honda Civic, then writing a book is like birthing a car dealership full of them. It's not pretty. You sweat a lot. Most of the work is done while crying. But now...? I can't WAIT to introduce the new and improved Everybody Writes to you!!! Its official book-birthday is this October 13, at the [MarketingProfs B2B Forum](. And thanks to the fantastic team at Knak—you'll be one of the first people in the world to get your hands on a copy. For FREE—still hot from the printing press! You need a copy. It'll make you a masterful marketer, writer, and storyteller. * * * The new version of Everybody Writes is updated and expanded to a degree that surprises even me. I went into this thinking I'd take the 2014 original and add a chapter or two. Fix some outdated things. Edit some words. Run the vacuum and puff the throw pillows and spritz some Febreze around the pages and... THERE! DONE! So fresh! So clean! I thought it would take maybe 10 minutes. It did not take 10 minutes. It took six months. (Plus several months of elaborate procrastinating.) Sure, there was some pillow-puffing and refreshing and Febreze-spritzing. The bones of the original are good. But I also built an addition on the back. Replaced the draftiest windows. Installed a bouncy house in the yard because Writing...! {boing!} Needs...! {boing!} Joy...!!! I expanded, rewrote, renovated the 2nd edition because: 👉 This book is needed more now than ever. 👉 Writing has never been more important to you, me, and the companies we work for. 👉 Ideas in the book have evolved. I have new ways to help you be a better writer. I have new approaches to storytelling. I have fresh examples. I have a lot to say on brand voice—which I faintly whispered about in the first edition. 👉 Writing online has changed. 👉 I've changed. You've changed. We've all changed. Oh, and... 👉 I cut the boring parts. 👉 It's now 10% funnier. * * * The free book is only a tiny part of the reason why you should join us at the B2B Forum this October (check out the [ridiculously amazing agenda](). But it's nice to know you'll get a sweet, exclusive perk just for registering, right? Come [join me at B2B Forum]( and let's get this party started!! [Ann] [Ann] Ann Handley Chief Content Officer [Share this event]( with your colleagues | [View]( in browser Copyright © 2000–2022 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here]( This email was sent to {EMAIL} as part of your MarketingProfs subscription. [Unsubscribe](/UjBiQnlQaUtlU2g0S2dqMHk1enB4TEx1Q1BlazlrSk4rd2JRRTRmYytEYVMrZGFYaWJaRGhORklJMmp0SDdOQlp6OWp1bE5oRVcvRW5aYm04aVZpL01wQmd6R2lyM1QzMHIrSDlmbEttU2hJbW93S24wREsrdz09S0/TGxSamlmS0VnNXNKOS9CRllyNnNITkdpTm9BNThUNW9OSW5zb1hMUUFZSmh3SytnQzZCQnZvZDhVNEFtTngxVAS2) from all email | Manage your [email preferences]( MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625