There's a Much Better Way to Create Original Content

Seriously… Read on. Seriously… Read on. [MarketingProfs Master Class | Using Research for Content and Thought Leadership]( As Marketers, we depend on research. And I'm not just talking about serious people moving briskly around a lab in white coats research, either. Ever taken a quiz on social media? Many are designed to gather information, as much as they are to tell you what type of cheese you'd be if you were, in fact, cheese. (I'm a Parmesan, by the way.) The point is, we depend on research to learn more about our market, our customers, and our competitors. But the benefits of research don't end there… it's also a fantastic way to create unique, cornerstone content that will feed your content marketing campaigns for months (or longer!). Content derived from insights only you can provide. So wouldn't it be great if someone could tell you… - What research initiatives were going to pay off based on the story you want to tell? - What kind of questions your audience wants to engage with—both during the survey-taking process and content consumption? - How to cull, launch, and use your findings in a way that establishes credible thought leadership, creates rich, unique content marketing for customers, and cements your top-tier reputation in the marketplace? Well, all I can say is—"Where do I sign up?" (Hint: You can just click the button below) [SAVE MY SPOT]( We're thrilled to announce our brand-new Master Class with Michele Linn, former head of editorial for Content Marketing Institute and founder of Mantis Research. In [Using Research for Content and Thought Leadership](, Michele will: - Teach you the essentials of a successful research project - Help you determine the best focus for your research - Talk about strategies to get survey responses - Show you how to ask survey questions that result in interesting stories - Give you the tools to launch your research findings - And show you how to get more life from your research All with an eye toward delivering the best next-level content marketing around. Marketing research can be FUN. It can be Engaging. And it can bring you even closer to that audience of yours. [I DON'T WANT TO MISS A THING]( [Erin] See you there? [Erin] Erin Carenzo Marketing Director P.S. Michele Linn's Using Research for Content and Thought Leadership Master Class kicks off July 13 with a LIVE, interactive watch party. [Join us](? P.P.S. Our exclusive Master Classes are just one of our PRO community's favorite benefits and we'd love to have you as part of our little circle. When you sign up for Michele's latest class, you'll get access to all of our PRO member benefits—Master Classes, Working Webinars, virtual and live events, and exclusive access to a whole host of other B2B marketing goodness. Sound good? [Just click here to get started](. [Share this offer]( with a colleague | [View]( in browser Copyright © 2000–2022 MarketingProfs, LLC All Rights Reserved Read our [Terms of Service]( This email was sent to {EMAIL} as part of your MarketingProfs subscription. [Unsubscribe]( from all email | Manage your [email preferences]( MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625