February is Account-Based Marketing Month

You know you need to, but... You know you need to, but... [February | Account-Based Marketing] The promise of ABM: More targeted, more pipeline, more revenue, more efficiently... The reality of launching ABM: Where in our other ABM—Always Be Marketing—lives do we even begin?! We've got you. You can find many of the answers to that question in the ABM resources we've highlighted in this email—whether a webinar, training course, MarketingProfs Master Class, article, podcast, infographic, or research summary! And of course there's plenty more where that came from. MarketingProfs is here for you. FEATURED WEBINAR SCALE With ABM (New! Launches Feb 15) sponsored by Terminus [Featured Webinar]( Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. [REGISTER NOW]( FEATURED COURSE Planning Your Account-Based Marketing Efforts [Featured Course]( Get ready. Get set. And start marketing! Wait... not so fast. First you need to connect with Sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins. [START LEARNING]( FEATURED MASTER CLASS Customer Journey Maps for Marketers: Understand and Exceed Expectations [Featured Master Class]( Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows. [START LEARNING]( MORE RESOURCES ON ABM [Account-Based Marketing: A Key B2B Marketing Strategy]( [Lead Management for ABM Is Not What You Think It Is: Six Key Differences]( [ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts]( [The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]]( [The Biggest Challenges With Executing Account-Based Marketing Programs]( [Coming in March | Content Marketing] [Share this email]( with a colleague | [View]( in browser Copyright © 2000–2022 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here](. This email was sent to {EMAIL} as part of your MarketingProfs subscription. [Unsubscribe]( from all email | Manage your [email preferences]( MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625