Interactive content for virtual events | Digital customer engagement | Landing page conversion benchmarks | Win the email game | A demand gen playbook

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Together with growth marketing automation platform Wednesday, May 05, 2021 📋 Table of Contents 1. [4 Ways to Use Interactive Content to Succeed at Virtual Tradeshows]( 2. [Poised for Profit: Execs Reflect on Digital Customer Engagement]( 3. [How to Win at Email Marketing. Hint: Use a Board Game Strategy!]( sponsored webinar 4. [Landing Page Conversion Benchmarks for 16 Industries](QW/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) 5. [Demand Gen Playbook: A Guide]( MarketingProfs e-book Scroll down for more, including industry news, community goings-on, and other useful resources. [Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows](7jH9/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) MarketingProfs article [Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows]( Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. [Here are four possibilities. »]( [Growth '21: A Virtual Conference Featuring Ann Handley](jVLSApPjRJGG/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) sponsored [Growth '21: A Virtual Conference Featuring Ann Handley]( What does it take to deliver personalized experiences that can extend the customer lifecycle and elevate your brand? Get answers from marketing leaders Ann Handley, Rand Fishkin, Michael Brenner—and your pick of 20+ useful sessions and workshops. All free. [Register now! »](vSZY/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) [Poised for Profit: Execs Reflect on Digital Customer Engagement]( MarketingProfs article [Poised for Profit: Execs Reflect on Digital Customer Engagement]( The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully [shifting to digital customer engagement. »]( MarketingProfs sponsored webinar [How to Win at Email Marketing. Hint: Use a Board Game Strategy!]( For many marketers, creating a single email or email campaign is a drawn-out, multiweek process. But it doesn't have to be. By using micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to [an email winning streak. »]( [Landing Page Conversion Benchmarks for 16 Industries](vSY/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) research [Landing Page Conversion Benchmarks for 16 Industries]( Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research. [Check out findings from this study. »]( MarketingProfs e-book [Demand Gen Playbook: A Guide]( If you're ready to win the lead generation game, this playbook will help you clarify your strategy, build your groundwork, and find the perfect plays for you to run. Learn how to build and grow your list, engage and qualify leads, and attract better-paying customers. [Get the playbook now. »]( One Week Until the Launch of Our New Master Class MarketingProfs Master Class Join revenue catalyst,Samantha Stone on May 11 for the launch of our new Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. You'll learn how to better measure your marketing campaigns so you can make better decisions and prove your value to the C-Suite. [Reserve your seat.]( Profs Pick sponsored We marketers understand that personalizing our marketing for the customer journey is critical—generic marketing can't handle the complexities of today's digital journeys. But how can we actually build those personalized experiences across the customer lifecycle? Download Act-On's e-book "[Plan, Build, and Deliver Personalized Customer Journeys at Scale](" to begin building your incredibly effective personalized marketing program. [Get the e-book now.]( Afoot in the Neighborhood MarketingProfs community goings-on Soon! MarketingProfs Master Class, starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. [Reserve your spot](. Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment worth it—is the ROI worth the effort? [MarketingProfs' CX guide]( has answers (and it's free). How about helping out your friends and colleagues? Just [let them know](q7fZ/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Are you a MarketingProfs PRO member—but not a member of our [PRO Facebook group](? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of [The PRO Show](ZKJdWYgXCR2/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) with Ann Handley and Kerry O'Shea Gorgone! If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. [MarketingProfs' guide to positioning can help](. It's a free download. We've launched a suite of B2B consulting and content services—called [MarketingProfs DNA]( (Defensible Net Advantage)—aligned with core marketing disciplines: [positioning & messaging]( | [customer experience]( | and [demand generation](. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See [how MarketingProfs can help](. Did You Miss Us? Recent MarketingProfs content [A Marketer's Guide to Pinterest [Infographic] »]( [Proving Marketing to Execs (Part 2): Marketing's Language Problem »]( [Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands »]( [Business Video Benchmarks: Content, Engagement, and Distribution Trends »]( [Content Marketing Salaries: Pay Ranges for Seven Common Job Titles »]( [Best-Practices for Reaching and Marketing to the C-Suite Audience »](ZKJdWYgXC2/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) News You Can Use Updates from around the industry Demandbase Signs Agreement to Acquire InsideView and DemandMatrix, Launches Demandbase Data Cloud and Sales Intelligence Cloud [PR Newswire]( Boost Payment Solutions Raises $22 Million to Accelerate the Use and Acceptance of Digitized B2B Payments Globally [Yahoo Finance]( InfiniGrow Raises $5.25 Million to Build a Navigation System for B2B Marketing teams [MarTech]( GenXP Levels-Up the Leading Virtual B2B Games Event [PR Newswire]( B2B Retail Platform 6Degree Raises $1 Million in Funding [Mint]( Higher Logic Acquires Vanilla to Expand Its Engagement Solutions for Customers [PR Newswire]( Upcoming Events MAY 6 [Webinar] [How to Build a Full-Lifecycle Customer-Engagement Strategy]( 60 minutes | sponsored by Uberflip MAY 11 [Master Class] Kickoff Watch Party with Samantha Stone [A Marketer's Field Guide to Financial Goal Setting & Measurement]( MAY 14 [Friday Forum] [Video Marketing]( 3 live sessions | sponsored by Adtaxi JUN 8 [PRO Webinar] [How to Lift the Three Drawbridges of Content Success](7jHE9/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/) B2B Backstage with Jay Baer | 75 minutes OCT 13-14 [Online Event] [MarketingProfs B2B Forum | Fall 2021]( All new insights + a full year of learning with PRO Share the Profs Like these newsletters? Want some cool MarketingProfs gear? Now's your chance to combine two of your favorite things! Simply use the URL below to share this newsletter with your marketing colleagues and you'll start earning great [MarketingProfs swag](. [Share on Facebook]( [Share on LinkedIn]( [Share on Twitter](yKGQWA/MHpnMm9XVmRFMUFpRkJWY1VBL2h3MkVDT1ZrZWtHakc3YklEZTAxTDFjc2c0dkhMWXF1NmdCZi9QYmhBU01RdzdiVGxFM2tDeWd2SXhxMlZ0TUtJSE1KT2E5ZmVsRlJUQzlXMmVDTCs3Z2h3aW4vM2NHSm9odz09S0/Qk92RElIdDdkWElXMHZsdmk1MjZLNlJwUzE0U1lQYnIS1) [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.