Just shelve those ideas | Nail digital comms | How B2B tech marketing is changing | How to build brand and stand out

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Wednesday, February 24, 2021 📋 Table of Contents 1/ [When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer]( 2/ [Struggling With Digital Communication? Here Are Five Ways to Nail It]( 3/ [How to Build Brand and Stand Out in Our Crowded, Distracted World: A Framework](se/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) MarketingProfs webinar 4/ [New Channels, Better Targeting: How B2B Tech Marketing Is Changing](B7j/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) 5/ [Winter Sale on Our Highly Rated SEO Master Class]( MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer]( MarketingProfs article [When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer](~wYt_/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? [These five tips can help. »]( [Struggling With Digital Communication? Here Are Five Ways to Nail It]( MarketingProfs article [Struggling With Digital Communication? Here Are Five Ways to Nail It]( Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, [keep these five tips in mind. »]( MarketingProfs webinar [How to Build Brand and Stand Out in Our Crowded, Distracted World: A Framework]( Do your marketing messages sometimes (too often!) get lost in the digital clutter? Probably. If you're going to stand out in today's crowded digital world, you need a strong brand. Learn how seven powerful elements of digital brand-building can help you stand out. [Sign up for this free webinar. »]( [New Channels, Better Targeting: How B2B Tech Marketing Is Changing]( research [New Channels, Better Targeting: How B2B Tech Marketing Is Changing]( Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research. [Check out findings from this study. »]( Winter Sale on Our Highly Rated SEO Master Class MarketingProfs Master Class Looking to learn something new while hiding away from frigid temperatures? We've got you. Register for our SEO Master Class, presented by Andy Crestodina, by the end of February to save $100. [Use promo code MCandCHILL.]( Afoot in the Neighborhood MarketingProfs community goings-on This Thursday, February 25, is MarketingProfs Open House! You'll be able to enroll in any one of our online marketing courses for free! All MarketingProfs members and subscribers—that's you—will get emails Wednesday and Thursday with all the deets. You can check out the [course list]( ahead of time. After you enroll on Thursday, the course will be available to you on-demand so you can get to it at your convenience. Tell your non-MarketingProfs friends to [sign up](! (But you don't need to sign up. We already know you!) Are you a [PRO subscriber](Bj/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/)? If so, have you joined your [MarketingProfs PRO group on Facebook](? Pop in on for the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! [check it out](. We've just developed a Master Class to help you understand your customers better than you ever have: [Customer Journey Maps for Marketers](. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. [Check it out and sign up](. News You Can Use Updates from around the industry PlayEngine Wins $0.5M to Streamline the B2B Betting Software Industry [Yahoo Finance]( Highspot Raises $200M in Series E Funding [FINSMES]( Oribi Raises $15.5 million to Challenge Google Analytics With No-Code Marketing Insights [VentureBeat]( MUFG Debuts Green Deposits for B2B Customers [PYMNTS](jVLSArr0eBN/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) Dynamic Yield Improves eCommerce Sales With Deep Learning-Based Personalized Listing Pages [MarTech]( Australian B2B Payments Provider Cirralto Limited to Raise $14.3 Million [PYMNTS]( Upcoming Events FEB 25 [Webinar] [How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program]( 60 minutes | sponsored by Drift MAR 2 [Webinar] [How B2B Marketers Can Use Instagram for Lead Gen]( MAR 9 [Master Class] [Customer Journey Maps for Marketers]( Kickoff Watch Party with Jeannie Walters MAR 12 [Friday Forum] [Metrics and Measurement]( 3 live sessions | sponsored by Alight Analytics MAR 16 [Webinar] [How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework](/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) 45 minutes | sponsored by Widen APR 7-8 [Online Event] [MarketingProfs B2B Forum 2021]( 35+ sessions, 5 keynotes + a full year of learning with PRO [MarketingProfs](/YVM5N2ZoaU1Sd0x3d2JUVHBuZjQwSjg0RkxOanZwaVNGNmtZZ1gzTFhuMXpLL2J0a2U5cDZYRnFZU2o3ZVJraml4eFNtNzlaK293WGhaTDhMYlJzL2dGM0ZrSC9EMWhINmdyV1NtOUY2ZExFeFY3Z3hTY3ZNUT09S0/) Comments? 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