Google's page experience update | B2B engagement via LinkedIn | B2B marketers' pipelines and budgets | 14 quick marketing tips

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 26, 2021 What Are We Thinking About? 🤔 You! Vahe Habeshian Director of Publications Hello again, discerning marketers! This week, we at MarketingProfs are in the midst of our annual company meeting, Zooming along from presentation to presentation, reviewing the unspeakable year that 2020 was, outlining some ambitious plans for 2021, and enjoying team-building activities (virtual scavenger hunt, anyone?). A common theme so far? How we can serve YOU, our wonderful community of marketers: our members PRO or otherwise; newsletter subscribers and readers; B2B Forum, webinar, and virtual event participants; Master Class, workshop, and other training attendees... In short, all of you, without whom there is no MarketingProfs. We have some amazing stuff in the works, and I can't wait for you to begin experiencing them in the year ahead. * * * A word of thanks to all of you who have commented on the redesign of this newsletter. Clearly, you have opinions and aren't afraid to express them. Based on your feedback, we'll be bringing back the much-beloved table of contents to this space, though not necessarily in its previous form. Before it takes final shape, we'll try a few approaches to see what works best. In today's issue, here is what you'll see: - Paxton Gray of digital marketing agency 97th Floor writes about what every marketer should [know about Google's page experience update](sm/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/). how it will affect B2B websites, and how to prepare now. - An infographic from LinkedIn highlights 5 customer engagement strategies that can set B2B marketers up for a [return to growth in 2021](. - Research from DemandSpring outlines the COVID-19 pandemic's [impact on B2B marketers' pipelines and budgets](. Of course there's much more. Scroll down so you don't miss it. * * * Thank you for spending your valuable time with us. See you tomorrow, Vahe [Google's Page Experience Update: What Every B2B Marketer Should Know]( MarketingProfs article [Google's Page Experience Update: What Every B2B Marketer Should Know]( We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? [You can get the rundown here. »]( [14 Quick Tips From Marketing Experts for 2021]( sponsored resource [14 Quick Tips From Marketing Experts for 2021]( To help you accelerate in 2021, we've gathered the best advice by 14 marketing industry experts featured in SharpSpring's Agency Acceleration Series this year. Don't neglect your own agency's or consultancy's growth. Learn to position yourself, find your niche, and get clients to come to you. [Get these top tips from 14 experts. »]( [The Pandemic's Impact on B2B Marketers' Pipelines and Budgets]( Marketing research [The Pandemic's Impact on B2B Marketers' Pipelines and Budgets]( Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also say the pandemic has led to a decrease in their marketing budget. [Check out the findings of this study. »]( [Five B2B Customer Engagement LinkedIn Strategies for 2021](/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/) Infographic [Five B2B Customer Engagement LinkedIn Strategies for 2021]( How can B2B marketers strategically engage their customers this year? Here are five key customer engagement strategies that can set B2B marketers up for a return to growth in 2021. [Check out this infographic. »]( Map Your Customer Journey: A New Master Class PRO Master Class If you're looking to create a customer experience that wows, you won't want to miss our new Master Class, launching March 9. [Reserve your "seat" now!]( Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs [Marketing Services](jVLSAaW-gsv/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/) client Sitecore [just scored]( a $1.2 billion investment—the largest-ever capital investment in martech—to fuel product innovation, more than double go-to-market presence, expand geographic footprint, and enhance global brand. The digital experience management software provider also [announced]( that Lee Miles will join Sitecore as its chief customer success officer. Cate Murden, speaker, coach, and founder of Push Mind and Body, joins Kerry Gorgone in our [MarketingProfs PRO Facebook group](. to record an upcoming episode of the Marketing Smarts podcast. Cate will share insights from her new e-book on the positive daily behaviors of high-performing people. Group members will get a sneak peek during the live interview. [Check out the details if you're a PRO member](! Did You Miss Us? Recent MarketingProfs content [Your New Content Marketing Engine: Podcasting »]( [What Persuades Buyers to Try New B2B Tech Vendors and Products? »](ZKJdwk9-sN/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/) [How to Avoid the Biggest PR Mistake When Launching Something New »]( [Seven Typography Design Trends for 2021 [Infographic] »]( [Three Activities to Prioritize for Maximum Marketing ROI in 2021 »]( [How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry UPS to sell freight trucking business to TFI for $800 million. [Wall Street Journal]( Instagram launches professional dashboard to help run business accounts. [TechRadar]( B2B payments startup Melio reaches $1.3B valuation following $110M Series C2. [Crunchbase]( REPAY scales B2B payments offerings with Billtrust partnership. [BusinessWire]( SAP Hong Kong, Deloitte team on X-Border trade tool. [PYMNTS.com]( Upcoming Events FEB 2 [Webinar] [How to Create and Publish Survey-Based Research for Your Marketing]( sponsored by SurveyMonkey | 45 minutes FEB 9 [PRO Webinar] [The Loyalty Loop: How Small Things Add Up to Big Business]( B2B Backstage with Andrew Davis | 75 minutes APR 7-8 [Online Event] [MarketingProfs B2B Forum 2021]( 35+ sessions, 5 keynotes + a full year of learning with PRO [MarketingProfs](wtd/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/) Comments? [Contact us](. Advertising/Sponsorship [here](~/VVdOZHFDTTBLdzgzTEFDZFl1aytPSXI0cXZKSEx4aFJ4V0xKeUtsbGVIbzhoZER0TzZQTmhnM2o2WWcxekZySFBsY1J6WFpNMmsvWnFzRDA3QmFQQWhHbGhCVHEzNmozZTNLSmRVVWRZK0hEMUU5ZHFpUEl0dz09S0/) or telephone 866-557-9625. 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