MarketingProfs Today's New L👀k | Press releases done right | Buyers of B2B tech | 2021 typography trends | Survey-based research

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 19, 2021 New L👀k: Who Dis?! Ann Handley Chief Content Officer Hello, friend! Things look a bit different today in your inbox, don't they? That's because today is the Launch Party of our brand-new design! 🎉 Some of us loved the simplicity of this newsletter's previous design, but some of you told us it was... well, a little colorless. Boring, even. So in the spirit of listening to our community... welcome to the Newly Spruced-Up MarketingProfs Today! Here's what we did to upgrade the newsletter's design while staying true to its focus on useful how-to content. We added... - More color. More images. More liveliness overall. - More letter in this "newsletter." Like this note instead of the Table of Contents. Plus we added new sections where we can highlight you and others in our community. - More of the same excellent quality you're used to from us: how-to articles, charts, infographics, podcasts... (See the headlines below. And fellow word nerds: Don't miss the infographic on font trends!) So there you have it. What do you think? As always, we are open to your suggestions and feedback! Love, Ann [How to Avoid the Biggest PR Mistake When Launching Something New](w0EFK/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) MarketingProfs article [How to Avoid the Biggest PR Mistake When Launching Something New]( Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. [Here's how to get it right. »]( [What Persuades Buyers to Try New B2B Tech Vendors and Products?]( Marketing research [What Persuades Buyers to Try New B2B Tech Vendors and Products?](pFE/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions. [Check out the study findings. »]( [How to Create and Publish Survey-Based Research for Your Marketing]( MarketingProfs free event [How to Create and Publish Survey-Based Research for Your Marketing]( Survey-based research is a great way to generate compelling content, media coverage, and thought leadership—but only if your data is good and your reporting is trustworthy. Do it right with a simple 4-step model, a set of survey best-practices, and effective ways to report the data. [Learn how! »](TD/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) [Seven Typography Design Trends for 2021]( Marketing infographic [Seven Typography Design Trends for 2021]( What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. [See the infographic. »]( Exclusively for PRO: SEO for Non-Techie Marketers MASTER CLASS As advertising costs increase, SEO becomes essential. More and more, marketers are looking to amp up their SEO efforts. If you'd like to do the same but aren't sure where to start, our SEO Master Class for non-techie marketers can help. To boost your SEO efforts, join us. [Learn More]( Afoot in the Neighborhood MarketingProfs community goings-on Ann Handley and Kerry Gorgone will be coming back LIVE to hang out with PRO members in the [MarketingProfs PRO Facebook group]( to talk about... what else? MARKETING! If you're a PRO member, join them on February 3 as they return to the airwaves with some special guests, lots of insights, and all the 'Profs fun you can handle! We're working with our friends at Insent.ai on a research report for a promising category in B2B marketing: buyer enablement. If you want to provide your input, take [this 6-minute survey](. You'll be among the first to get your hands on the final report; you'll be invited to a virtual premiere where we unveil the results; and you could be 1 of 10 who'll win a $25 Amazon gift cards from our friends at Insent. Did You Miss Us? Recent MarketingProfs content [The Most Impactful Emerging Marketing Technologies »]( [It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs »]( [How to Perform a Social Media Competitive Analysis »]( [Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast] »]( [How to Build a Content Marketing Funnel That Will Drive Sales »]( [11 Email Design Trends to Watch in 2021 »]( News You Can Use Updates from around the industry Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout. [GeekWire]( Storage Company MyPorter Announces New Enterprise-Focused Division and Hyper-Growth. [Press release]( Staples Makes $2.1B Bid To Buy Office Depot, Considers Divesting CompuCom. [CRN](xbFv/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) COVID-19 Scams Target The Business Community. [PYMNTS.com](jVLSAmYyRFY/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) Upcoming Events JAN 19 [Webinar] [7 Tips to Set Up Your B2B Sales Team for Success]( sponsored by Seismic | 45 minutes JAN 22 [Free Event] [MarketingProfs Career Day](ZKJdpRbXhg/Rk80cGJNSnIyMFVMcFVkb3RNakFQeUZ4MXlFYXhEajNKbkxCbUhib0duT0RXSXdHRmgxcUZGRFVGcm5hYUlzdGM1N3Q5UFA5L3FyTCtCTXdIRDFjZ2ZFMUxXakdmQnlZWHU5dGZkemdMWFlrcEVGVVVrNnNqZz09S0/) One day, six expert-led sessions, dedicated to making sure you start 2021 on the right foot (and land that dream job) | 5 hours FEB 2 [Webinar] [How to Create and Publish Survey-Based Research for Your Marketing]( sponsored by SurveyMonkey | 45 minutes FEB 9 [PRO Webinar] [The Loyalty Loop: How Small Things Add Up to Big Business]( B2B Backstage with Andrew Davis | 75 minutes APR 7-8 [Online Event] [MarketingProfs B2B Forum 2021]( 40+ sessions, 5 keynotes + a full year of learning with PRO [MarketingProfs]( Comments? 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