Content outsourcing guide | Gen X and Boomers | 2021 Facebook trends | Product positioning | Loyal customers

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with SEMrush Content Marketing Platform Tuesday, December 15, 2020 [How to Effectively Outsource Product Marketing Content]( [Why Digital Marketers Should Be Targeting Gen X and Baby Boomers [Study]]( [Nurture Customers Into Advocates With Elevated Customer Experiences]( MarketingProfs event [10 Facebook Trends to Watch in 2021 [Infographic]]( [How to Move From Pitching Products to Marketing Your Point of View]( MarketingProfs PRO [How to Effectively Outsource Product Marketing Content]( Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, [these guidelines will help make it a painless process](. [Share on Twitter]( [Share on Facebook](ZKJd92qVhg/cmlQR2pCbmxxekdaU0F6SXBsOFdjR1IzeUs3djk4SHFjT1l2TFd3blVPaER4eHpXMXlGUUIranFsVGd3bmV2VjVQWDRqZWVvNUZkTm1lVWgzSUM0K3B0RFlSY1FCa3NtcWNWNlFRdXd5WXhXYWU4Ums3cDMxdz09S0/) [Share on LinkedIn]( [Top Content Marketing Trends for 2021]( sponsored What's in store for content marketers in 2021? Semrush analyzed hundreds of thousands of 2020 Google queries and tweets related to content marketing, and compiled the analysis into a study featuring stats on strategy, analytics, SEO, social media, growth-hacking, content tools, sales, and more. Download the study to discover the [Top Content Marketing Trends for 2021](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Why Digital Marketers Should Be Targeting Gen X and Baby Boomers [Study]]( The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research. [Check out the study](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Nurture Customers Into Advocates With Elevated Customer Experiences]( MarketingProfs event Loyal customer relationships, a bottom-line boost, and a way to measure your marketing success. Those are just some of the benefits—beyond efficiency—of strategically used marketing automation that elevates customer experience. Learn tactics for [turning customers into advocates](. [Share on Twitter]( [Share on Facebook](bTZ/cmlQR2pCbmxxekdaU0F6SXBsOFdjR1IzeUs3djk4SHFjT1l2TFd3blVPaER4eHpXMXlGUUIranFsVGd3bmV2VjVQWDRqZWVvNUZkTm1lVWgzSUM0K3B0RFlSY1FCa3NtcWNWNlFRdXd5WXhXYWU4Ums3cDMxdz09S0/) [Share on LinkedIn]( [10 Facebook Trends to Watch in 2021 [Infographic]]( What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? [Check out the infographic](Y/cmlQR2pCbmxxekdaU0F6SXBsOFdjR1IzeUs3djk4SHFjT1l2TFd3blVPaER4eHpXMXlGUUIranFsVGd3bmV2VjVQWDRqZWVvNUZkTm1lVWgzSUM0K3B0RFlSY1FCa3NtcWNWNlFRdXd5WXhXYWU4Ums3cDMxdz09S0/). [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn](vG2c_/cmlQR2pCbmxxekdaU0F6SXBsOFdjR1IzeUs3djk4SHFjT1l2TFd3blVPaER4eHpXMXlGUUIranFsVGd3bmV2VjVQWDRqZWVvNUZkTm1lVWgzSUM0K3B0RFlSY1FCa3NtcWNWNlFRdXd5WXhXYWU4Ums3cDMxdz09S0/) [How to Move From Pitching Products to Marketing Your Point of View]( MarketingProfs PRO April Dunford, a B2B Forum Online keynote speaker, will be joining us in January for B2B Backstage to teach us how to better position our products. [Don't miss it](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored Online competition has become fierce—because an online presence, including content marketing, is now a matter of business survival. Because of the unpredictable circumstances of 2020, "strategy" (the No. 1 topic on Twitter) and "analytics" (the 10th most popular hashtag) are top-of-mind for marketers. On Google, people are asking "how to develop a content marketing strategy" (No. 5 top question) and "how to measure content marketing success" (No. 9). SEO, social media, startups, growth-hacking, content tools, and sales... all will be more important than ever for marketers and their companies in 2021—and they're covered in a new Semrush study. Learn more in this [blog post and infographic](. Upcoming Events DEC 15 [Webinar] [Data Drives Results, but Only If You Manage It]( sponsored by ZoomInfo | 60 minutes DEC 16 [Master Class Watch Party] [Marketing Strategy: Finding a Sustainable, Differential Advantage](jVLSA-xbNcY/cmlQR2pCbmxxekdaU0F6SXBsOFdjR1IzeUs3djk4SHFjT1l2TFd3blVPaER4eHpXMXlGUUIranFsVGd3bmV2VjVQWDRqZWVvNUZkTm1lVWgzSUM0K3B0RFlSY1FCa3NtcWNWNlFRdXd5WXhXYWU4Ums3cDMxdz09S0/) | Lessons 4 & 5 | 60 minutes DEC 17 [Webinar] [Elevate Experiences: Turn Your Customers Into Advocates]( sponsored by Act-On Software | 45 minutes JAN 12 [PRO Webinar] [How to Move From Pitching Products to Marketing Your Point of View]( | B2B Backstage with April Dunford | 60 minutes So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.