SEO for B2B content | Mastering the content lifecycle | Training fun and games | 12-item checklist for website content

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with Episerver, a Leader in Gartner Magic Quadrant for Digital Experience Platforms Thursday, July 23, 2020 [SEO Keyword Strategy for B2B Content Development]( [Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience]( sponsored article [Turn Training Into Fun and Games (Literally): LevelEx CEO [Podcast]]( [Get a Look Behind the Curtain With B2B Backstage]( PRO subscriber benefit [A 12-Step Checklist for Creating Good Website Content [Infographic]]( [SEO Keyword Strategy for B2B Content Development]( Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some [handy tips to getting found instead](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience]( sponsored In a world where personalized customer experiences are now expected as standard, where does that leave brands and their marketers? The time has come to master our content lifecycle and fuel personalized experiences. And here's [the key to doing that](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Turn Training Into Fun and Games (Literally): LevelEx CEO [Podcast]]( Sam Glassenberg, founder and CEO of videogame company LevelEx, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more. [Read more and listen in on this insightful conversation](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Global B2B Marketing SWOT Analysis]( sponsored Amid COVID-19 uncertainty, Episerver guided 600 business leaders through a SWOT analysis in relation to digital marketing and customers' digital experience. For insights into digital marketing tactics and technology, plans and processes, and marketers' and IT professionals' differing views, [download the full report](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Get a Look Behind the Curtain With B2B Backstage]( PRO subscriber benefit On July 28, we're launching a new PRO Exclusive series—B2B Backstage—with speakers who will inspire you to think more strategically. To be more creative. To prepare you for whatever comes next. First up: [Billy Beane of "Moneyball" fame]( [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [A 12-Step Checklist for Creating Good Website Content [Infographic]]( Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. [Check out the infographic](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored As a B2B marketer, you're likely curious about the digital experience of your customers. [Episerver's global survey of 600 leaders]( in marketing, IT, and e-commerce roles at B2B companies will tell you how they ranked their strengths, weaknesses, opportunities, and threats in relation to the B2B digital experience. You'll get a nonpromotional view through the lens of industry changes in the wake of COVID-19. For example, across industries, selling directly to customers through e-commerce is now the top opportunity in B2B, and 72% of B2B leaders say the digital experience their company provides comes up short. [Download the report]( for valuable insights. You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on [Empathy in Marketing]( features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. [Sign up today (it's free!)](. Upcoming Events JUL 28 [PRO Webinar] [Moneyball: The Art of Winning an Unfair Game]( B2B Backstage with Billy Beane | 60 minutes JUL 30 [Doubleheader Webinar Event] [Customer Empathy]( sponsored by UserTesting | 90 minutes AUG 14 [Friday Forum] [Marketing Strategy]( sponsored by Obility | 3 live sessions AUG 25 [PRO Webinar] [Analytics on the Edge: Transforming Data's Impact]( B2B Backstage with Avinash Kaushik | 60 minutes NOV 3–6 [San Francisco] [MarketingProfs B2B Forum 2020]( Risk-Free Cancellation So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. 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