Future of marketing events | ROI of employee advocacy | Covid's impact on content, priorities | Martech best-practices

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Wednesday, July 08, 2020 [The Future of Marketing Events in the Age of COVID-19]( [Five Measures for Proving the ROI of Your Employee Advocacy Efforts]( [Virtual Event on Marketing Technology: Session 1, Mastering Martech]( MarketingProfs Event [COVID-19's Impact on Marketers' Content, Investment, and Targeting [Study]]( [The Future of Marketing Events in the Age of COVID-19]( The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely [scenarios for the future of events](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Five Measures for Proving the ROI of Your Employee Advocacy Efforts]( The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement, and attract talent. But can you [show how that impact is related to business goals]( [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Virtual Event on Marketing Technology: Session 1, Mastering Martech]( MarketingProfs event With 3 sessions, this FREE virtual event—this Friday—has something for everyone. Up first: a framework & best-practices to help you master martech—from acquisition to implementation and beyond. In Session 1, Chris Penn will be your expert guide on "Your Journey to Marketing Technology Nirvana." [Join us! Sign up now](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( ['This is an incredible group of sharers and carers—and simply a heck of a lot of fun!']( PRO benefit That's just one of the awesome comments posted in the new PRO Facebook group. If you're a MarketingProfs PRO subscriber, [join the group here](. Not yet PRO? [Sign up here AND start a free PRO trial](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies [Study]]( The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research. [Check out findings from this LinkedIn study](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks MarketingProfs event You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on [Empathy in Marketing]( features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. [Sign up today (it's free!)](. Upcoming Events JUL 9 [Webinar] [Sneak Peek: 2020 Email Trends and Strategies to Know]( sponsored by Litmus | 60 minutes JUL 10 [Friday Forum] [Marketing Technology]( sponsored by Cvent | 3 live sessions JUL 16 [Webinar] [Five Signs Your Marketing and Sales Teams Need a Relationship Rx]( sponsored by RollWorks | 45 minutes JUL 21 [Webinar] [Content After the Apocalypse]( sponsored by SEMrush | 60 minutes NOV 3–6 [San Francisco] [MarketingProfs B2B Forum 2020]( Risk-Free Cancellation So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.