Brand stretchiness | ABM is like dating? | Writing amazing emails | Does customer feedback get used?

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with the leading competitive intelligence automation solution: Wednesday, April 29, 2020 [Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?]( [ABM Is… These Three Things (And Why B2B Marketing Is a Lot Like Dating)]( [Write Emails That Get Your List to Open, Click, Buy, and Drool at Your Every Word [Virtual Event]]( [Do Marketers Use Customer Feedback to Improve Their Efforts? [Study]]( [Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?]( The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you [don't stretch a brand to its breaking point](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating)]( The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, [it's a lot like dating](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [How to Collect Competitive Intelligence and Gain Actionable Insights]( sponsored Markets in today's increasingly digital world are becoming crowded, resulting in increased competition for the right customers. That's why competitive intelligence can be an organization's most valuable asset. With it, you can help your organization stay ahead by using best-practices and actionable intelligence to fuel go-to-market strategies. [Access this e-book to learn how](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Write Emails That Get Your List to Open, Click, Buy, and Drool at Your Every Word]( MarketingProfs virtual event The second live keynote of Marketing Writing Bootcamp is coming up! Laura Belgray, founder of Talking Shrimp, will share loads of tips for writing better emails. Join us next Tuesday, May 5, at noon ET. [Save $100 on your ticket with code HappyCamper](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Do Marketers Actually Use Customer Feedback to Improve Their Efforts? [Study]]( Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most of the time, according to recent research. [Check out the study findings](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored We marketers continue to face growing demands from company leadership, which is why we need our plans to be flexible if we are to remain effective—as well as responsive to those demands. Yet, we also know we must maintain a level of consistency in our strategy and planning. Thankfully, we have a valuable tool at our disposal: [competitive intelligence](. CI can shift focus from more leads in the funnel to converting the right leads at a higher rate, allowing us to improve revenue without exhausting valuable resources. Which is why [CI initiatives should be prioritized](. What's a really good way to describe what [MarketingProfs B2B Forum]( (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So [register now to save!]( Upcoming Events APR 30 [Webinar] [Moving Beyond Metrics: Being Truly Data-Driven]( sponsored by Kompyte | 45 minutes MAY 5 [Live Keynote Session] [Marketing Writing Bootcamp]( presented by Laura Belgray | 60 minutes MAY 8 [Friday Forum] [Metrics and Measurement]( sponsored by ZoomInfo | 3 live sessions NOV 3–6 [San Francisco] [MarketingProfs B2B Forum 2020]( Risk-Free Cancellation So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.