Product marketing and sales enablement; writing bootcamp kickoff; business event planning amid COVID; the anatomy of programmatic

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with the leading competitive intelligence automation solution: Tuesday, April 28, 2020 [5 Ways Product Marketing & Sales Enablement Can Collaborate to Drive Revenue]( [Today: Live Kickoff Keynote of Marketing Writing Bootcamp [Virtual Event]]( [How COVID-19 Is Impacting Business Event Planning [Study]]( [The Anatomy and Current State of Programmatic Advertising [Infographic]]( [Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue]( Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations, however, they plan and execute in silos, with misaligned efforts and priorities. And that simply undermines Sales. Here are [5 ways to instead align and effectively drive revenue](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [How to Collect Competitive Intelligence and Gain Actionable Insights]( sponsored Markets in today's increasingly digital world are becoming crowded, resulting in increased competition for the right customers. That's why competitive intelligence can be an organization's most valuable asset. With it, you can help your organization stay ahead by using best-practices and actionable intelligence to fuel go-to-market strategies. [Access this e-book to learn how](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( ['Good writing is the central nervous system of good marketing': Ann Handley]( MarketingProfs virtual event Don't miss this opportunity to level-up your writing (and marketing) with Marketing Writing Bootcamp. Chris Brogan will kick it off at noon (ET) Tuesday, April 28—THAT'S TODAY—with a live keynote and Q&A. Come ready to learn. [Save $100 on your ticket with code HappyCamper](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [How COVID-19 Is Impacting Business Event Planning [Study]]( Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic. [Check out more findings from the study](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [The Anatomy and Current State of Programmatic Advertising [Infographic]]( Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the [process, benefits, challenges, and the state of programmatic](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored We marketers continue to face growing demands from company leadership, which is why we need our plans to be flexible if we are to remain effective—as well as responsive to those demands. Yet, we also know we must maintain a level of consistency in our strategy and planning. Thankfully, we have a valuable tool at our disposal: [competitive intelligence](. CI can shift focus from more leads in the funnel to converting the right leads at a higher rate, allowing us to improve revenue without exhausting valuable resources. Which is why [CI initiatives should be prioritized](. What's a really good way to describe what [MarketingProfs B2B Forum]( (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So [register now to save!]( Upcoming Events APR 28 [Kickoff Keynote] [Marketing Writing Bootcamp]( presented by Chris Brogan | 60 minutes APR 30 [Webinar] [Moving Beyond Metrics: Being Truly Data-Driven]( sponsored by Kompyte | 45 minutes MAY 8 [Friday Forum] [Metrics and Measurement]( sponsored by ZoomInfo | 3 live sessions NOV 3–6 [San Francisco] [MarketingProfs B2B Forum 2020]( Risk-Free Cancellation So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.