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[MarketingProfs: Marketing Resources for Marketing Professionals]
Dec 9, 2016 Vol. 15, No. 238
In this issue
1. How-To: [Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon]
2. #SocialSkim: [Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week]
3. PRO Online Toolkit: [Create High-Performance Landing Pages]
4. My View: [What You Need to Know About Digital Asset Management Systems]
5. Survey Says: [What Consumers Want From Retailers This Holiday Season [Infographic]]
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How-To
[How-To Image]
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[Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon]
By Paul Mandeville
To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own gameâbut by outwitting, outmaneuvering, and out-strategizing it. [Read More]
FOR PRO Members
[Today's PRO Item]
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[Online Toolkit: Create High-Performance Landing Pages]
This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. [Read More]
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Survey Says
[Survey Image]
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[What Consumers Want From Retailers This Holiday Season [Infographic]]
By Ayaz Nanji
Good prices and free shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce. [Read More]
Quick Take
[#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week]
By Christian Neri
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline. [Read More]
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My View
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[What You Need to Know About Digital Asset Management Systems]
By Jenny Ridge
Digital asset management software can put an end to many day-to-day frustrationsâfrom not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... [Read More]
event calendar
Dec 13 [FREE Seminar]—The Year in Email: The Best and Brightest of 2016
Dec 14 [FREE Seminar]—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts
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