Authentic Influencer Marketing | Brand Physics | TV, Video Viewing Habits | Marketing to Teens

Today's dose of must-have knowledge | [View in browser] advertisement [Advertisement] [MarketingProfs: Marketing Resources for Marketing Professionals] Nov 30, 2016 Vol. 15, No. 231 In this issue 1. How-To: [Three Ways to Make Influencer Marketing Authentic Again] 2. Podcast: [Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, Renee Marino] 3. PRO How-To Guide: [The Marketer's Guide to Social Media Content] 4. Survey Says: [How Television and Video Viewing Habits Are Changing] 5. My View: [The Secret to Marketing to Teens: Marketing to Their Values] [Forward to a friend] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] advertisement [Advertisement] By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including thought leadership seminars, tactical video tutorials, research, and more. [Start your free trial today]! How-To [How-To Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Three Ways to Make Influencer Marketing Authentic Again] By Inga Johnson Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. [Read More] Podcast [Podcast Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]] The co-authors of The Physics of Brand share insights on building a valuable brand, including who drives most buying decisions, how you can connect with influencers to amplify your message, and why it's important to create memorable experiences. [Read More] FOR PRO Members [Today's PRO Item] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [How-To Guide: The Marketer's Guide to Social Media Content] In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! [Read More] advertisement [Advertisement] What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and [give PRO a try today]. Survey Says [Survey Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [How Television and Video Viewing Habits Are Changing] By Ayaz Nanji The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson. [Read More] advertisement [Advertisement] My View [Podcast Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [The Secret to Marketing to Teens: Marketing to Their Values] By Mostafa Dastras Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of their values, it won't appeal to them. [Read More] event calendar Dec 1 [MarketingProfs University]—Email Marketing Master Course Dec 1 [PRO Seminar]—On the Edge of Email—Top Trends and Personalization Dec 6 [FREE Seminar]—Agile Marketing 101 Dec 8 [PRO Seminar]—How You Can Get the Most ROI Out of Each Content Marketing Asset advertisement [Advertisement] [Home] | [Marketing Articles] | [Marketing Case Studies] | [Online Marketing Seminars] | [Newsletter Archives] | [Know-How Exchange] | [My Account] | [Corporate Services] | [About Us] | [Advertise With Us] | [Contact Us] | [Affiliate Program] | [Write For Us] | [RSS/Syndication] | [Privacy] Questions? Comments? Suggestions? Leads? [Contact us]: Chief Content Officer: Ann Handley Director of Publications: [Email Vahe Habeshian] Research Writer: [Email Ayaz Nanji] Contributor: [Email Christian Neri] [Advertise with us]: Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines]. Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved [Terms] under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list]. [Manage] your mail preferences | [Forward] this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625