In this issue: 8 KPIs for influencer measurement; the cure for crummy copy; 3 KPIs to track email health; storytelling for marketers

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with the world's most comprehensive B2B database: Thursday, November 07, 2019 [8 Practical Yet Powerful KPIs for Measuring Influencer Performance]( [The Cure for Crummy Copy: Laura Belgray of Talking Shrimp [Podcast]]( [3 KPIs to Track the True Health of Your Email Marketing Efforts]( sponsored [We Were Built to Pay Attention to Stories: It's Science!]( [Eight Practical Yet Powerful KPIs for Measuring Influencer Performance]( We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is. Or, more specifically: [How do we measure it]( [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Three KPIs to Track the True Health of Your Email Marketing Efforts]( sponsored article Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what’s driving our successes and failures. [We need these three KPIs instead](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Can Sales Survive Marketing's Data-Quality Problem?]( sponsored Only 8% of marketers say their data is 91-100% accurate, according to [exclusive research]( from Forrester commissioned by DiscoverOrg. The August 2019 study evaluates how B2B intelligence solutions improve business outcomes. [Access the research now](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]]( Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. [Read more and listen in on this insightful conversation](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [We Were Built to Pay Attention to Stories: It's Science!]( MarketingProfs event One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. [Save $100 with code BINGELEARN](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored A mere 8% of B2B marketing professionals say their sales and marketing data is 91-100% accurate. Given that fact, it's easy to see why only 1.2% of B2B companies achieve an assessment score indicating sales and marketing intelligence maturity. Those data points are from a DiscoverOrg-commissioned [study conducted by Forrester Consulting](. But some companies do have higher-quantity and higher quality leads and pipelines—and higher growth and revenue—because they implement B2B sales and marketing intelligence solutions. [See exactly what the study found](. What's a really good way to describe what [MarketingProfs B2B Forum]( (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! [Register now to save big!]( Upcoming Events NOV 7 [Webinar] [Video Is the Future of Content Marketing]( sponsored by Prezi | 30 minutes NOV 14 [Webinar] [Four Ways to Get Started With Agile Marketing]( sponsored by Workfront | 60 minutes NOV 15 [Online Forum] [Marketing With Video]( sponsored by Vidyard | 3 live sessions NOV 19 [Webinar] [Using Social Listening in Your Content Strategy]( sponsored by Uberflip | 60 minutes NOV 21 [Webinar] [Got an App? Keep Them Tapping!]( sponsored by CleverTap | 60 minutes NOV 3–6 2020 [In-Person Event] [MarketingProfs B2B Forum 2020]( We're heading back to San Francisco! Earliest Bird pricing now available. So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.