In this issue: 7 keyword research tools; 3 B2B martech failures; work-email trends; 7-step marketing plan

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with the turnkey solution for executing ABM: Tuesday, October 08, 2019 [7 Simple (and Free) Keyword Research Tools Every Marketer Should Try]( [3 Martech Failures That Are Holding Back Your B2B Marketing]( sponsored [Get Up to Speed Fast With Full-Day, Intensive Workshops]( [Work Email Behavior: Time, Inbox, and Usefulness Trends [Study]]( [A 7-Step Guide to Creating a Successful Marketing Plan [Infographic]]( [Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try]( Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: [Check out these seven reliable (and free) keyword finders](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Three Martech Failures That Are Holding Back Your B2B Marketing]( sponsored article B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been [thwarted by the limitations of their marketing stack](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Execute ABM. Now. Seriously.]( sponsored B2B marketers everywhere are being asked to deploy account-based marketing programs to support corporate goals. They're expected to do it as quickly as possible (in days—not months or years)—and at a departmental-level price point. [Impossible? Not anymore. Learn how to execute ABM Now](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Get Up to Speed Fast With Full-Day, Intensive Workshops]( MarketingProfs event Whether you want to become a more strategic content marketer or boost your knowledge of email marketing (or learn about demand gen, storytelling, and more), MarketingProfs B2B Forum has the right workshop to help you get there. [Learn more](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Work Email Behavior: Time, Inbox, and Usefulness Trends [Study]]( Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe. [Check out the study findings](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]]( A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. [See the handy infographic](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored Need to execute an ABM program in days, not months—and do it affordably? There is an inexpensive turnkey solution that comes out of the box with all you need to execute highly engaging multichannel account-based marketing. Customer engagement platform [Folloze's packaged solution]( allows marketers to execute hyper-personalized ABM using inbound and outbound tactics, boosting engagement and positioning your company as a trusted partner throughout the buying committee's journey. [Learn how to execute ABM now](. If you're a B2B marketer looking for some truly amazing learning opportunities, check out the [packed schedule]( of this year's [MarketingProfs B2B Forum]( The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And [keynotes](. And [workshops for All Access pass holders]( Avoid that pit-in-the-stomach FOMO feeling: [Join your fellow marketers at the Gaylord National Resort, just outside Washington DC](. Upcoming Events OCT 10 [Demo] [GlobalWebIndex's Consumer Insights Platform]( sponsored by GlobalWebIndex | 45 minutes OCT 16-18 [In-Person Event] [MarketingProfs B2B Forum]( Gaylord National Resort—register today! OCT 17 [Webinar] [Using Customer Insights to Elevate Your Marketing]( sponsored by Melissa Direct | 60 minutes OCT 31 [Webinar] [Demystifying Event Marketing]( sponsored by Cvent | 60 minutes NOV 15 [Online Forum] [Marketing With Video]( sponsored by Vidyard | 3 live sessions So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.