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Programmatic media buying | When is rebranding right? | Brand messages at events | What B2B buyers want from salespeople

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marketingprofs.com

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MarketingProfs@em.marketingprofs.com

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Wed, Aug 28, 2019 04:22 PM

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Learn with MarketingProfs: Your daily dose of marketing know-how. Your Source for What Matters in Ma

Learn with MarketingProfs: Your daily dose of marketing know-how. [MarketingProfs Today]( Your Source for What Matters in Marketing • From the Team at MarketingProfs Together with the email marketing experts: Wednesday, August 28, 2019 [Programmatic Media Buying: A Marketer's Guide]( [How to Know When Rebranding Is Right [sponsored]]( [Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event]( [From Content Strategy to Influencer Campaigns]( [When B2B Buyers Value Vendor Salespeople [Study]]( [Programmatic Media Buying: A Marketer's Guide]( Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here. [Here's what today's marketers need to know](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [How to Know When Rebranding Is Right]( sponsored article Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim. [Here's what you need to know](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Avoid Sending Broken Emails Ever Again]( sponsored So many moving parts. So many things that can go wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. [Start sending better email today with Litmus](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event]( Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand [how to craft, deliver, and spread the right message](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [From Content Strategy to Influencer Campaigns]( MarketingProfs event Each year, the MarketingProfs B2B Forum program taps into the smartest B2B marketing minds to bring you sessions that cover everything you need to know to be a successful B2B marketer today—and beyond. [Check out this year's program](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( [When B2B Buyers Value Vendor Salespeople [Study]]( Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research. [See findings from the study](. [Share on Twitter]( [Share on Facebook]( [Share on LinkedIn]( Profs Picks sponsored We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? [Animated GIFs in emails](. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—[check out this guide to using animated GIFs in email](. If you're a B2B marketer looking for some truly amazing learning opportunities, check out the [packed schedule]( of this year's [MarketingProfs B2B Forum]( The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And [keynotes](. And [workshops for All Access pass holders]( Avoid that pit-in-the-stomach FOMO feeling: [Join your fellow marketers at the Gaylord National Resort, just outside Washington DC](. Upcoming Events AUG 29 [Webinar] [How to Break Through Digital Noise With Direct Mail]( sponsored by Sendoso | 45 minutes SEP 5 [Webinar] [Unlock Your Personalization Potential With Content]( sponsored by Sitecore | 60 minutes SEP 10 [Online Event] [Storytelling Summit for Marketers]( 11 sessions to help you harness the power of story SEP 13 [Online Forum] [Email Marketing]( sponsored by ZoomInfo | 3 live sessions SEP 19 [Webinar] [Agile Project Management for Marketers]( sponsored by Workfront | 60 minutes OCT 16-18 [In-Person Event] [MarketingProfs B2B Forum]( Get the Smarty Pants rate through August 30—register today! So glad you could join us today! —Vahe Habeshian, Director of Publications [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625 Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.

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