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[MarketingProfs: Marketing Resources for Marketing Professionals]
Aug 26, 2016 Vol. 15, No. 167
In this issue
1. How-To: [Top 7 Reasons Creative Directors Need Digital Asset Management]
2. #SocialSkim: [Facebook's New Teen-Only App, Plus 10 More Stories This Week]
3. PRO [Online Toolkit] [Optimize and Maintain Your Email List]
4. My View: [What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing]
5. Survey Says: [The 10 Tech Companies With the Best Reputations]
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[Advertisement] Join us on October 6 as we kick off a new Content Marketing Crash Courseâour best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and [save $200 with code CONTENT16].
How-To
[How-To Image]
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[Top 7 Reasons Creative Directors Need Digital Asset Management]
By Leslie Weller
From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore. [Read More]
FOR PRO Members
[Today's PRO Item]
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[[Online Toolkit] Optimize and Maintain Your Email List]
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process nowâand thank us later! [Read More]
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[Advertisement] Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you [enroll using code CONTENT16]!
Survey Says
[Survey Image]
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[The 10 Tech Companies With the Best Reputations]
By Ayaz Nanji
Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. [Read More]
Quick Take
[#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week]
By Christian Neri
Facebook again grabbed headlinesâthis time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases. [Read More]
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My View
[Podcast Image]
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[What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing]
By Jonathan Price
The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? [Read More]
event calendar
Aug 30 [FREE Seminar]—How to Use Live Video to Drive Qualified Leads
Sep 8 [PRO Seminar]—Make Your Copy Mobile-Friendly
Sep 9 [Virtual Conference]—Marketer's Brunch & Learn | 5 online sessions FREE!
Oct 6 [MarketingProfs University]—Content Marketing Crash Course
Oct 18-21 [B2B Marketing Forum]—Register by August 31 and save up to $300
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