GDPR Is Now Here | Experiential Marketing | Tough Content Tasks | Story-Selling | Video Marketing Guide

Today's dose of must-have knowledge | [View in browser]( advertisement [Advertisement]( [MarketingProfs: Marketing Resources for Marketing Professionals]( May 29, 2018 Vol. 17, No. 92 In this issue 1. How-To: [GDPR Is Already Here: A Simple Marketing Guide for Compliance]( 2. Article: [Taking Experiential Marketing Beyond Events and the Tradeshow Floor]( 3. PRO On-Demand Seminar: [How to Tell Customer-Centric Stories That Sell]( 4. Survey Says: [The 15 Most Challenging Content Marketing Tasks]( 5. Infographic: [The Ultimate Guide to Video Marketing]( [Forward to a friend]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( In the race to drive growth and retention, nothing beats account-based marketing. But there are hurdles. The biggest roadblock is access to quality data. [Download The Art of the Start]( to learn how a strong data strategy will help get your ABM program past the finish line. How-To [How-To Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [GDPR Is Already Here: A Simple Marketing Guide for Compliance]( By Kay Kienast GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. [Read More]( FOR PRO Members [Today's PRO Item]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [On-Demand Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories]( You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. [Read More]( advertisement [Advertisement]( In the race to drive growth and retention, nothing beats account-based marketing. But there are hurdles. The biggest roadblock is access to quality data. Download The Art of the Start to learn how a strong data strategy will help [get your ABM program past the finish line](. Survey Says [Survey Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The 15 Most Challenging Content Marketing Tasks]( By Ayaz Nanji What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? [Read More]( Quick Take [Taking Experiential Marketing Beyond Events and the Tradeshow Floor]( By Brett Hyman Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. [Read More]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( AT-A-GLANCE [Podcast Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Ultimate Guide to Video Marketing [Infographic]]( By Laura Forer Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic. [Read More]( event calendar May 30 [FREE Seminar]( Ways to Use a Website CMS to Improve UX Jun 14 [Teach Me How]( Content Marketing for Humans in the Age of Robots [PRO] Jul 12 [Marketing Writing Bootcamp]( live keynotes + 10 on-demand sessions Jul 13 [Virtual Conference]( Marketing Nov 13-16 [B2B Marketing Forum]( by June 30 to save up to $400! advertisement [Advertisement]( [Home]( | [Marketing Articles]( | [Marketing Case Studies]( | [Online Marketing Seminars]( | [Newsletter Archives]( | [Know-How Exchange]( | [My Account]( | [Corporate Services]( | [About Us]( | [Advertise With Us]( | [Contact Us]( | [Affiliate Program]( | [Write For Us]( | [RSS/Syndication]( | [Privacy]( Questions? Comments? Suggestions? Leads? [Contact us]( Chief Content Officer: Ann Handley Director of Publications: [Vahe Habeshian](mailto:vahe@marketingprofs.com) Research Writer: [Ayaz Nanji](mailto:data@marketingprofs.com) [Advertise with us]( Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines](. Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved [Terms]( under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. [Manage]( your mail preferences | [Forward]( this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625