Planning for Better Content | Amazon Challenges YouTube | Customer Feedback | Authentic Brands

Today's dose of must-have knowledge | [View in browser] advertisement [Advertisement] [MarketingProfs: Marketing Resources for Marketing Professionals] May 13, 2016 Vol. 15, No. 94 In this issue 1. How-To: [Eight Ways Planning Will Make You a Better Content Marketer] 2. #SocialSkim: [Amazon Debuts YouTube Competitor, Plus 14 More Stories This Week] 3. PRO [Online Toolkit] [Optimize and Maintain Your Email List] 4. My View: [Know When Customer Feedback Matters and When You Should Ignore It] 5. Survey Says: [The 10 Most Authentic Global Brands] [Forward to a friend] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] advertisement [Advertisement] World-class business faculty and VP for Public Affairs provide tools, frameworks, and leadership skills to proactively manage risk and seize new opportunities. [Apply now to secure your spot]. How-To [How-To Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Eight Ways Planning Will Make You a Better Content Marketer] By Meg Hogan Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must. [Read More] FOR PRO Members [Today's PRO Item] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [[Online Toolkit] Optimize and Maintain Your Email List] Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! [Read More] advertisement [Advertisement] Build competitive advantage through government relations and public affairs. Develop holistic business strategies to positively impact your firm's performance and profitability. [Apply Now]! Survey Says [Survey Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [The 10 Most Authentic Global Brands] By Ayaz Nanji Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. [Read More] Quick Take [#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup] By Christian Neri Amazon's user-generated video service, and Instagram's redesign of its app and icon. Also: Facebook's promise of analytics for more useful Messenger bots, LinkedIn's plans to rival Facebook's Instant Articles, and the first Snapchat feature-length film. [Read More] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] advertisement [Advertisement] My View [Podcast Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Know When Customer Feedback Matters and When You Should Ignore It] By Liz Greene Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore them can be tricky. [Read More] event calendar May 13 [Virtual Conference]—MarTech & Innovation | 3 online sessions FREE! May 17 [FREE Seminar]—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox May 19 [PRO Seminar]—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare Oct 18-21 [B2B Marketing Forum]—Register by June 15 and save up to $500 advertisement [Advertisement] [Home] | [Marketing Articles] | [Marketing Case Studies] | [Online Marketing Seminars] | [Newsletter Archives] | [Know-How Exchange] | [My Account] | [Corporate Services] | [About Us] | [Advertise With Us] | [Contact Us] | [Affiliate Program] | [Write For Us] | [RSS/Syndication] | [Privacy] Questions? Comments? Suggestions? Leads? [Contact us]: Chief Content Officer: Ann Handley Director of Publications: [Email Vahe Habeshian] Opinions Editor: [Email Veronica Jarski] Research Writer: [Email Ayaz Nanji] Contributor: [Email Angela Natividad] Advertise with us: Download our [Media Kit] or call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines]. Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved [Terms] under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list]. [Manage] your mail preferences | [Forward] this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625