Use Data AND Common Sense | E-Commerce Content | Mobile vs. Desktop | Landing Pages

Today's dose of must-have knowledge | [View in browser]( advertisement [Advertisement]( [MarketingProfs: Marketing Resources for Marketing Professionals]( Nov 30, 2017 Vol. 16, No. 230 In this issue 1. How-To: [Three Ways Marketers Can Use Both Data and Common Sense]( 2. PRO On-Demand Seminar: [Landing Page Makeover: How to Get Results]( 3. Survey Says: [The Three Content Types That Most Influence E-Commerce Purchases]( 4. Infographic: [Will Mobile Devices Replace Desktop Computers?]( [Forward to a friend]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( advertisement [Advertisement]( Email Marketing Master Course—your ticket to email marketing greatness! Learn from 10 of the brightest (and boldest) email marketers in the industry. Classes begin on December 7 and are available online and on-demand so you can watch on your own schedule. Plus, [save $200 when you use code EMAIL17](. How-To [How-To Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Three Ways Marketers Can Use Both Data and Common Sense]( By Brad Ptasienski Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line. [Read More]( FOR PRO Members [Today's PRO Item]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [On-Demand Seminar: Landing Page Makeover: How to Get Results]( Learn to build landing pages that get results. Brian Massey, the Conversion Scientist, provides actionable tips and best-practices to navigate the complexities of creating result-driven landing pages. He reviews PRO member-submitted landing pages and makes suggestions for improvements that will make an immediate impact. [Read More]( advertisement [Advertisement]( So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most effective means of reaching customers and prospects. Learn how to make the most out of your email list in [Email Marketing Master Course]( kicking off on December 7. Plus, save $200 with code EMAIL17. Survey Says [Survey Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [The Three Content Types That Most Influence E-Commerce Purchases]( By Ayaz Nanji Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch. [Read More]( advertisement [Advertisement]( AT-A-GLANCE [Podcast Image]( [Share on Twitter]( [Share on LinkedIn]( [Share on Facebook]( [Will Mobile Devices Replace Desktop Computers? [Infographic]]( By Laura Forer Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits? [Read More]( event calendar Dec 5 [FREE Seminar]( Hacks to Supercharge Your Buyer's Journey Dec 7 [Online Seminar]( to Use Email to Build Customer Relationships [PRO] Dec 7 [Online Course]( Marketing Master Course | 10 online classes Dec 8 [Virtual Conference]( For Marketers | A Marketo Users Virtual Conference Dec 12 [FREE Seminar]( to Driving Webinar Registration and Attendance Dec 14 [Teach Me How]( Strategies to Succeed at LinkedIn Content Marketing [PRO] Nov 2018 [B2B Marketing Forum]( is now open! advertisement [Advertisement]( [Home]( | [Marketing Articles]( | [Marketing Case Studies]( | [Online Marketing Seminars]( | [Newsletter Archives]( | [Know-How Exchange]( | [My Account]( | [Corporate Services]( | [About Us]( | [Advertise With Us]( | [Contact Us]( | [Affiliate Program]( | [Write For Us]( | [RSS/Syndication]( | [Privacy]( Questions? Comments? Suggestions? Leads? [Contact us]( Chief Content Officer: Ann Handley Director of Publications: [Vahe Habeshian](mailto:vahe@marketingprofs.com) Research Writer: [Ayaz Nanji](mailto:data@marketingprofs.com) Contributor: [Christian Neri](mailto:socialskim@marketingprofs.com) [Advertise with us]( Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines](. Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved [Terms]( under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. [Manage]( your mail preferences | [Forward]( this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625