Writing a style guide for a rebrand | Why workers leave, stay, switch | Becoming a trusted B2B brand

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, August 7, 2024 👋 Hello, Marketer! Do you use seasonal imagery in your marketing? The time of year can be helpful for themes, colors, or even fonts. Of course, not everyone's experience of seasonality is the same, so it might be best to stick to it for inspiration or targeted campaigns rather than putting all your beach balls in the same tote bag. —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [How to Write a Style Guide for a Successful Rebrand]( - [Top Reasons Workers Leave, Stay, or Choose New Jobs](2msm/MXo0RFhNWEh1cGMrT2FDUUpBY3pyVTFFanNnMXp2TXpVb0Zrajd2QjF4c2F1d1NhMC9IcmMxSmIrUHl6dlg4QWkza0NrZnpFLzRyNmN2UGpkZVBBRjEycE1NTlczQUluS0JzR3JXSFExSXg1OHZHUjlodzRoZz09S0/M055WGk3NzQ4akxaQk5hUTZvSURYeTF2UUF0cFBiTXgybHdyZFdXS0VCdjdEZW5nNGhBWHNzWmJDRGZWcGR4dTZNSS93c3dvYm0rcEtqR3dsYTgvS0E9PQS2) - [Friday Forum: Build Effective Marketing Reports; Prove the ROI of Social (MarketingProfs event)]( - [Brand and Trust: Becoming a Trusted B2B Voice]( - [Creative Ideas to Boost Engagement (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com]( How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. [Discover more insights ➔]( COMMUNITY | POLL RESULTS The results of our [recent Community Poll]( are in! Check out what your peers said: [Community Poll Results] --------------------------------------------------------------- RESEARCH [ Top Reasons Workers Leave, Stay, or Choose New Jobs]( Top Reasons Workers Leave, Stay, or Choose New Jobs What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers. [Check out the study findings ➔](ZxT-/MXo0RFhNWEh1cGMrT2FDUUpBY3pyVTFFanNnMXp2TXpVb0Zrajd2QjF4c2F1d1NhMC9IcmMxSmIrUHl6dlg4QWkza0NrZnpFLzRyNmN2UGpkZVBBRjEycE1NTlczQUluS0JzR3JXSFExSXg1OHZHUjlodzRoZz09S0/M055WGk3NzQ4akxaQk5hUTZvSURYeTF2UUF0cFBiTXgybHdyZFdXS0VCdjdEZW5nNGhBWHNzWmJDRGZWcGR4dTZNSS93c3dvYm0rcEtqR3dsYTgvS0E9PQS2) --------------------------------------------------------------- MARKETINGPROFS EVENT Friday Forum: Build Effective Marketing Reports; Prove the ROI of Social Join two industry experts who demystify data collection, analysis, and presentation, as well as prove ROI to the C-suite. You'll learn about "Building the Marketing Report Your C-Suite Cares About" and "How to Prove the ROI of Your Social Media." Available to all! [Register here ➔](DYGDcx/MXo0RFhNWEh1cGMrT2FDUUpBY3pyVTFFanNnMXp2TXpVb0Zrajd2QjF4c2F1d1NhMC9IcmMxSmIrUHl6dlg4QWkza0NrZnpFLzRyNmN2UGpkZVBBRjEycE1NTlczQUluS0JzR3JXSFExSXg1OHZHUjlodzRoZz09S0/M055WGk3NzQ4akxaQk5hUTZvSURYeTF2UUF0cFBiTXgybHdyZFdXS0VCdjdEZW5nNGhBWHNzWmJDRGZWcGR4dTZNSS93c3dvYm0rcEtqR3dsYTgvS0E9PQS2) --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Brand and Trust: Becoming a Trusted B2B Voice]( Brand and Trust: Becoming a Trusted B2B Voice This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Creative Ideas to Boost Engagement How did one brand get 45% open rates... when the industry average is 8%? By including cartoons in their emails. Another brand uses GIFs to stand out in their industry. A third pokes fun at hipsters. "But these won't work in B2B," you whisper. Are you sure? Why not try a few ideas from "The Power of Visual Storytelling." It's Lesson 12 in B2B Storytelling for Humans: Stories That Inspire Buyers to Action—and it's free for PRO members. Available now to PRO members. [Try these ideas]( Upcoming Events AUG 8 [Driving Results Through Email: Maximize Deliverability and Engagement]( 45-minute webinar | sponsored by Acoustic AUG 9 [Analytics Friday Forum]( 2 free live sessions with industry experts SEP 4 [Marketing Writing Bootcamp](ED~Tg/MXo0RFhNWEh1cGMrT2FDUUpBY3pyVTFFanNnMXp2TXpVb0Zrajd2QjF4c2F1d1NhMC9IcmMxSmIrUHl6dlg4QWkza0NrZnpFLzRyNmN2UGpkZVBBRjEycE1NTlczQUluS0JzR3JXSFExSXg1OHZHUjlodzRoZz09S0/) Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? 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