Website content reviews in 4 steps | B2B buyer behavior changes | Generative AI for small businesses

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, July 30, 2024 👋 Hello, Marketer! Dreaming of your next getaway? Just planning a trip can sometimes boost your happiness. Do you have travel plans yet this year to rest and recharge? (Psst... we'll be in Boston this November for MarketingProfs B2B Forum if you like to plan personal trips off of work ones!) —Bri Krantz | MarketingProfs Marketing Manager Teams save more! 3 Days Left to Save on B2B Forum! Don't pay a penny more—get your B2B Forum ticket now to avoid this week's price increase! Check out the jam-packed program of top-tier talent sharing B2B insights. Bring your team of 3+ to save $200 per person. But don't dilly-dally. Prices go up after Friday! [See the program]( In This Issue - [How to Conduct a Content Review of Your Website]( - [How Buyer Behavior Is Changing, According to Younger B2B Marketers](v2bjFz/cXM0ckVjYnVTQmp4aGRhU3hNYWJCWmNJY1M1TjFCMnplQ2ZkTjRFZWZlTkdncVJpZWgyMk5HcEtubWlnaUEyY2c3WnFSTytIbW5MdGJnWkpIb0RqclFRZFlHNG91cDVENk01WXZoYXBrWDdyd3RXaDAwaFFSUT09S0/UkdoT0dxN3dEM0QycVB0KzAyQ3Y0bFRQMXpnR1kwbTJZemtCRER3MytFVXNSb2ZoTGNLaHQ5d1kyMDd1UjZEbmRxTzN0aGtRSFcxeWFCRGJOYWZ0dnc9PQS2) - [Drive Email Results: Maximize Deliverability & Engagement (sponsored)]( - [Five Ways Small Businesses Can Use Generative AI](SA/cXM0ckVjYnVTQmp4aGRhU3hNYWJCWmNJY1M1TjFCMnplQ2ZkTjRFZWZlTkdncVJpZWgyMk5HcEtubWlnaUEyY2c3WnFSTytIbW5MdGJnWkpIb0RqclFRZFlHNG91cDVENk01WXZoYXBrWDdyd3RXaDAwaFFSUT09S0/UkdoT0dxN3dEM0QycVB0KzAyQ3Y0bFRQMXpnR1kwbTJZemtCRER3MytFVXNSb2ZoTGNLaHQ5d1kyMDd1UjZEbmRxTzN0aGtRSFcxeWFCRGJOYWZ0dnc9PQS2) - [Secrets to Customer Advocacy (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [How to Conduct a Content Review of Your Website]( How to Conduct a Content Review of Your Website A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? [Follow these four steps ➔]( COMMUNITY | POLL Summer Olympics are here! Are you watching them? ([Take the poll on LinkedIn](.) - Yes, they're on nonstop - No, they don't interest me - Maybe I will if I have time --------------------------------------------------------------- RESEARCH [How Buyer Behavior Is Changing, According to Younger B2B Marketers]( How Buyer Behavior Is Changing, According to Younger B2B Marketers What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Drive Email Results: How to Maximize Deliverability and Engagement Email marketing is effective only if your emails get read! Step 1 is making sure they get delivered to inboxes. Step 2 is getting recipients to open them—then read them and take action. Get insider tips, tricks, and tactics to make Step 1 & 2 vastly more likely—and your emails wildly more successful. [Register now ➔](CD/cXM0ckVjYnVTQmp4aGRhU3hNYWJCWmNJY1M1TjFCMnplQ2ZkTjRFZWZlTkdncVJpZWgyMk5HcEtubWlnaUEyY2c3WnFSTytIbW5MdGJnWkpIb0RqclFRZFlHNG91cDVENk01WXZoYXBrWDdyd3RXaDAwaFFSUT09S0/UkdoT0dxN3dEM0QycVB0KzAyQ3Y0bFRQMXpnR1kwbTJZemtCRER3MytFVXNSb2ZoTGNLaHQ5d1kyMDd1UjZEbmRxTzN0aGtRSFcxeWFCRGJOYWZ0dnc9PQS2) --------------------------------------------------------------- INFOGRAPHIC [Five Ways Small Businesses Can Use Generative AI]( Five Ways Small Businesses Can Use Generative AI This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition. [See the infographic ➔](jVLS9awyeC0/cXM0ckVjYnVTQmp4aGRhU3hNYWJCWmNJY1M1TjFCMnplQ2ZkTjRFZWZlTkdncVJpZWgyMk5HcEtubWlnaUEyY2c3WnFSTytIbW5MdGJnWkpIb0RqclFRZFlHNG91cDVENk01WXZoYXBrWDdyd3RXaDAwaFFSUT09S0/UkdoT0dxN3dEM0QycVB0KzAyQ3Y0bFRQMXpnR1kwbTJZemtCRER3MytFVXNSb2ZoTGNLaHQ5d1kyMDd1UjZEbmRxTzN0aGtRSFcxeWFCRGJOYWZ0dnc9PQS2) FOR MARKETINGPROFS PRO MEMBERS Secrets to Customer Advocacy Common stages of the customer journey include Awareness, Consideration, Purchase, Retention, and Advocacy. And that last one? It's the best—because it brings you more buyers. But if your customers are getting stuck on their journey, this Customer Journey Maps Master Class can help. In just 10 short lessons, you'll learn to move customers through those stages and become brand champions. PRO members get instant access. [Create advocates](ESe/cXM0ckVjYnVTQmp4aGRhU3hNYWJCWmNJY1M1TjFCMnplQ2ZkTjRFZWZlTkdncVJpZWgyMk5HcEtubWlnaUEyY2c3WnFSTytIbW5MdGJnWkpIb0RqclFRZFlHNG91cDVENk01WXZoYXBrWDdyd3RXaDAwaFFSUT09S0/UkdoT0dxN3dEM0QycVB0KzAyQ3Y0bFRQMXpnR1kwbTJZemtCRER3MytFVXNSb2ZoTGNLaHQ5d1kyMDd1UjZEbmRxTzN0aGtRSFcxeWFCRGJOYWZ0dnc9PQS2) Upcoming Events JUL 31 [SEO in the AI Era: Content Discovery and Google's SGE]( Session 4 of our 4-week SEO Working Webinar Series AUG 8 [Driving Results Through Email: Maximize Deliverability and Engagement]( 45-minute webinar | sponsored by Acoustic AUG 9 [Analytics Friday Forum]( 2 free live sessions with industry experts SEP 4 [Marketing Writing Bootcamp]( Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? 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