5 Tips for a people-centric company culture in the AI era | Slang in email: good or bad? | The power of AI in B2B marketing

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, July 24, 2024 👋 Hello, Marketer! How about a double dose of fun facts? The International Space Station (ISS) has been continuously occupied since November 2000. And MarketingProfs has been kickin’ it since June 2000. Which means nearly as long as we've been around, there's been someone in the ISS! —Bri Krantz | MarketingProfs Marketing Manager New ideas and inspiration at B2B Forum Get Your Team Working From the Same Playbook Teams that train together have stronger relationships and common work goals. So why not bring your team to B2B Forum this November? They'll share an unforgettable experience filled with new marketing ideas. Plus, teams save $200 per person. But don't delay! B2B Forum ticket prices increase NEXT WEEK. [Team, we're going to Boston!]( In This Issue - [How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders]( - [Generational Divide: Should Brands Avoid Slang in Email Marketing?](vpdGcz/S1g5cWhLbVE4MkFrZnVyUmxoRGNvdk9nYU4wYnNvNnNjN0N2bUE3NzdEZHVWTkNTaGVzeWUrb0RQL3Z2QXF4UENFVUFhKzZnUEU2NzBlVjQ5VnpEb0dWNnlFZzU2QVBZUzN6bTdmRGUwQy9QQ0dKLy9tbXhXZz09S0/VjJxLy9CMDFYUnp0Nm1QSlUvY0VPcmhtbk9DWkdDd3hXbU5FOHl1N21uN1JzNjFKaDdJZEFUQ3hhOXkrTStvc3M3d0hHbEV0M0tkbDBjc3JpOGN5Ync9PQS2) - [Sustainability: How to Avoid the Backlash and Make an Impact With Thought Leadership (sponsored)]( - [The Power of AI in B2B Marketing and Communications]( - [Increase Sales With This No-So-Weird Trick (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders]( How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. [Read more ➔]( COMMUNITY | TESTIMONIAL "2.5 days of nonstop learning, a community of friendly and incredibly smart marketers open to meeting new people, and pages of valuable notes my team was eager to comb through when I returned." —B2B Forum attendee --------------------------------------------------------------- RESEARCH [Generational Divide: Should Brands Avoid Slang in Email Marketing?]( Generational Divide: Should Brands Avoid Slang in Email Marketing? Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED Sustainability: How to Avoid the Backlash and Make an Impact With Thought Leadership Learn how thought leadership can shape a credible and influential brand narrative to counter the backlash against green initiatives. Discover how to communicate your company's commitment to sustainability effectively. Get practical advice and actionable guidance. Confirm your place at this free webinar this Thursday. [Register now ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [The Power of AI in B2B Marketing and Communications]( The Power of AI in B2B Marketing and Communications Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Increase Sales With This No-So-Weird Trick How can marketing increase sales? By thinking like the sales team! Pam Didner uncovers ways to gather intelligence and write Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this series are available now—and free to PRO members. 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