Sales enablement in the AI era | B2B vs. B2C marketing spend, martech | Social media content rhythm (what?)

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, July 23, 2024 👋 Hello, Marketer! Remember when Wordle was all the rage a few years ago? I'm still a daily player and battle it out with a group of friends over a group chat. Puzzles can be a great way to spark creativity and sharpen your mind. Plus, the thing we sometimes forget that's most important of all: they're fun! —Bri Krantz | MarketingProfs Marketing Manager Grow your skills and network at B2B Forum B2B Forum Prices Increase Next Week! Join us this November at B2B Forum, the world's most actionable B2B marketing conference! Hands-on workshops, 50+ informative sessions, and tons of fun are waiting for you in Boston. Get your ticket now before prices increase next week. Teams of 3+ save $200 each! [Here's your ticket!]( In This Issue - [Five Sales Enablement Tips for the AI Era]( - [B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value]( - [Sustainability: How to Avoid the Backlash and Make an Impact With Thought Leadership (sponsored)]( - [How Rhythm Can Help Your Social Media Content](GcV/YVZSNWErWDVleDhQZFBkb1V1VWdJUHR3cEFraFFueHcwRTRyaXdCZXR3K05vTEVjcjFJbEdkbFFqaUxsSzR4cU5QR0JRY3NFYy9IdElzNzJvMmhuMm51NmtMQ1VWT1h5SURVU3JtOXlja01nZE1XdGx1b2x4QT09S0/SHREWUg0VlYyZWM1cVlYcWp6L1l1UW9MaFdWYWJmalowR1FhSzJwekRLem1GZ3p6d3BsWERmWkJndkwzZkxUdW9XbVFRWXQxaDA3NnROL0JKQks4b1E9PQS2) - [The Six Elements of the Storyteller Journey (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Five Sales Enablement Tips for the AI Era]( Five Sales Enablement Tips for the AI Era Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. [Read more ➔](ZKJPwbjKSD/YVZSNWErWDVleDhQZFBkb1V1VWdJUHR3cEFraFFueHcwRTRyaXdCZXR3K05vTEVjcjFJbEdkbFFqaUxsSzR4cU5QR0JRY3NFYy9IdElzNzJvMmhuMm51NmtMQ1VWT1h5SURVU3JtOXlja01nZE1XdGx1b2x4QT09S0/SHREWUg0VlYyZWM1cVlYcWp6L1l1UW9MaFdWYWJmalowR1FhSzJwekRLem1GZ3p6d3BsWERmWkJndkwzZkxUdW9XbVFRWXQxaDA3NnROL0JKQks4b1E9PQS2) COMMUNITY | QUOTE "We're all learning here; the best listeners will end up the smartest." —Charlene Li, founder and CEO of Altimeter Group --------------------------------------------------------------- RESEARCH [B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value]( B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED Sustainability: How to Avoid the Backlash and Make an Impact With Thought Leadership Learn how thought leadership can shape a credible and influential brand narrative to counter the backlash against green initiatives. Discover how to communicate your company's commitment to sustainability effectively. Get practical advice and actionable guidance. Confirm your place at this free webinar this Thursday. [Register now ➔](jVLS9aydvfg/YVZSNWErWDVleDhQZFBkb1V1VWdJUHR3cEFraFFueHcwRTRyaXdCZXR3K05vTEVjcjFJbEdkbFFqaUxsSzR4cU5QR0JRY3NFYy9IdElzNzJvMmhuMm51NmtMQ1VWT1h5SURVU3JtOXlja01nZE1XdGx1b2x4QT09S0/) --------------------------------------------------------------- INFOGRAPHIC [How Rhythm Can Help Your Social Media Content]( How Rhythm Can Help Your Social Media Content This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. [See the infographic ➔](fA/YVZSNWErWDVleDhQZFBkb1V1VWdJUHR3cEFraFFueHcwRTRyaXdCZXR3K05vTEVjcjFJbEdkbFFqaUxsSzR4cU5QR0JRY3NFYy9IdElzNzJvMmhuMm51NmtMQ1VWT1h5SURVU3JtOXlja01nZE1XdGx1b2x4QT09S0/SHREWUg0VlYyZWM1cVlYcWp6L1l1UW9MaFdWYWJmalowR1FhSzJwekRLem1GZ3p6d3BsWERmWkJndkwzZkxUdW9XbVFRWXQxaDA3NnROL0JKQks4b1E9PQS2) FOR MARKETINGPROFS PRO MEMBERS The Six Elements of the Storyteller Journey Some marketers don't like stories. Maybe they just don't know how to tell useful ones. 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