7 case study tips | AI news & views for marketers | 4 steps to stronger B2B case studies

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](vmL2SZ/NWdwVkdLWkZmanBhV3hKS0FML0NPZDJwUklNR3RzSXQwcnRYQUJ3N0RYODdHM0orQVhWaVdENzI3T2QxUWMvZWZzeGVrN1R3U2pGQUdKYUhzTEtKcXN2MDJ0akFWSmNZZnowMnhmUFYxK1pGTVZpejZJd3J1Zz09S0/V1k4cnNiVHhaV1hGN3gyeGh4R2dCK3kwUTF3T2F5QW1xYW8xdGlUTGtrdk9LeUZGNTJNSEhBeXdQQXd1VG1DbFFmNVFCcnJVVmZwbFZDZVpTeHMyd0E9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic Logo]( Today's dose of marketing know-how | Friday, July 19, 2024 👋 Hello, Marketer! Fun Fact: Bananas are true berries, but strawberries, raspberries, and blackberries are not—botanically speaking, at least. Despite the quirks of their classification, all can be delicious in smoothies, which are great for summer weekends. Here's hoping you have a great (and tasty) one! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds]( - [How to Make Email Work Even Harder for You (sponsored)](jVLS9a~zwsV/NWdwVkdLWkZmanBhV3hKS0FML0NPZDJwUklNR3RzSXQwcnRYQUJ3N0RYODdHM0orQVhWaVdENzI3T2QxUWMvZWZzeGVrN1R3U2pGQUdKYUhzTEtKcXN2MDJ0akFWSmNZZnowMnhmUFYxK1pGTVZpejZJd3J1Zz09S0/) - [AI Update, July 19, 2024: AI News and Views From the Past Week]( - [Improve Event Performance, Engage & Nurture Attendees, Amplify ROI (sponsored)](ZKJPw4y3Sz/NWdwVkdLWkZmanBhV3hKS0FML0NPZDJwUklNR3RzSXQwcnRYQUJ3N0RYODdHM0orQVhWaVdENzI3T2QxUWMvZWZzeGVrN1R3U2pGQUdKYUhzTEtKcXN2MDJ0akFWSmNZZnowMnhmUFYxK1pGTVZpejZJd3J1Zz09S0/V1k4cnNiVHhaV1hGN3gyeGh4R2dCK3kwUTF3T2F5QW1xYW8xdGlUTGtrdk9LeUZGNTJNSEhBeXdQQXd1VG1DbFFmNVFCcnJVVmZwbFZDZVpTeHMyd0E9PQS2) - [Four Steps to Stronger B2B Case Studies]( - [Using AI to Create Better Video Content, Faster (PRO member Content)]( --------------------------------------------------------------- ARTICLE FROM THE ARCHIVES [Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds]( Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories. [Read more ➔]( COMMUNITY | POLL Has the recent leak of Google ranking factors changed how you approach SEO? ([Take the poll on LinkedIn](.) - Yes, we changed how we do SEO - No, we didn't change our SEO - We don't do SEO --------------------------------------------------------------- SPONSORED E-BOOK How to Make Email Work Even Harder for You Email is a perennial high-performer for marketers. But can it do even more for you? Yes! This comprehensive e-book offers you a collection of best-practices for how you can get the most out of your email marketing—from boosting KPIs to maximizing engagement to harnessing the power of AI. [Download the e-book ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, July 19, 2024: AI News and Views From the Past Week]( AI Update, July 19, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- SPONSORED REPORT Improve Event Performance, Engage & Nurture Attendees, Amplify ROI Outdated tech, difficult data collection and analysis, disconnected teams—all hurt event ROI. But done right, events can lead to excellent sales opportunities. Discover how to host effective in-person, digital, and hybrid events. This new report by the CMO Council and Cvent explains how. [Supercharge your event results ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Four Steps to Stronger B2B Case Studies]( Four Steps to Stronger B2B Case Studies In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Using AI to Create Better Video Content, Faster Last month, teenagers in Louisiana spotted Sasquatch. But without any video, their claims are hard to prove. Discover how to create B2B videos that help prove your claims in Using AI to Create Better Video Content, Faster. Tyler Lessard makes video creation fun—and it's free for PRO members! [Create B2B videos]( --------------------------------------------------------------- PROFS PICK—SPONSORED We all rely on email to do so much for us. Email is one of the most effective channels to prompt your prospects and customers to take action. And it's vital to fostering long-term customer relationships. Simply put, our marketing strategies wouldn't be nearly as effective without email. But it's become harder to get into crowded inboxes—and to then stand out amid the email deluge. But "harder" can be made "easier"—with help from "[How to Make Email Work Even Harder for You](," an e-book from Acoustic and MarketingProfs. It can help boost your email metrics, increase deliverability, maximize engagement, and explain how AI can help you save time and resources. And much more. Find out how. 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