1st-party data & CDPs | 5 social media KPIs | Email deliverability & testing | A cookieless marketing world

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](vYX~f0/c0xlNStaYUlLTkFqSk1KbkpNa2xCQnhBUEEzazZXVi95MWd4VXhTaFRFUHpNYzJCdWExUlIzTXUwOFJTK0M2VjRiRFdTZkd1d0QrZ2FDbEVaTjdwL0lldGs1eEdWOFltQWVJSDA5NkpvYkd4Y3dXUVBQc1poZz09S0/SG5ObXN3YWRValFqS1JNWkQveGt3KzROcnBNL0ZlUHloamlsNi9DWVJqNzlDdzhyZnlwRnJ6eTA4QkVBcHBIVncxNUVpTksyaFZsd2QyZHhMdlhBSlE9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic Logo](ZKJPwr0PSD/c0xlNStaYUlLTkFqSk1KbkpNa2xCQnhBUEEzazZXVi95MWd4VXhTaFRFUHpNYzJCdWExUlIzTXUwOFJTK0M2VjRiRFdTZkd1d0QrZ2FDbEVaTjdwL0lldGs1eEdWOFltQWVJSDA5NkpvYkd4Y3dXUVBQc1poZz09S0/) Today's dose of marketing know-how | Thursday, July 18, 2024 👋 Hello, Marketer! Studies show that mindfulness can reduce stress and improve focus. If you're stressed or just looking to add mindfulness to your day, add a reminder to your calendar to take a 5- or 10-minute mindfulness break every day for a week. Sit still and take a few slow, deep breaths, or try box breathing. See how you feel! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Unlock the Power of First-Party Data With the CDP Approach]( - [How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips]( - [How to Make Email Work Even Harder for You (sponsored)]( - [How Marketers Can Navigate a World Minus Cookies]( - [Improve Event Performance, Engage & Nurture Attendees, Amplify ROI (sponsored)](RJ3/c0xlNStaYUlLTkFqSk1KbkpNa2xCQnhBUEEzazZXVi95MWd4VXhTaFRFUHpNYzJCdWExUlIzTXUwOFJTK0M2VjRiRFdTZkd1d0QrZ2FDbEVaTjdwL0lldGs1eEdWOFltQWVJSDA5NkpvYkd4Y3dXUVBQc1poZz09S0/SG5ObXN3YWRValFqS1JNWkQveGt3KzROcnBNL0ZlUHloamlsNi9DWVJqNzlDdzhyZnlwRnJ6eTA4QkVBcHBIVncxNUVpTksyaFZsd2QyZHhMdlhBSlE9PQS2) - [Five Social Media KPIs to Watch Closely]( - [Use GA4 for Offline Sales (PRO member Content)]( --------------------------------------------------------------- ARTICLE [Unlock the Power of First-Party Data With the CDP Approach]( Unlock the Power of First-Party Data With the CDP Approach Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. [Read more ➔]( COMMUNITY | QUOTE "Great execution is the ultimate differentiator." —Margaret Molloy, marketing & brand adviser to CMOs/CEOs --------------------------------------------------------------- SPONSORED ARTICLE [How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips]( How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on. [Read more ➔](7eB6/c0xlNStaYUlLTkFqSk1KbkpNa2xCQnhBUEEzazZXVi95MWd4VXhTaFRFUHpNYzJCdWExUlIzTXUwOFJTK0M2VjRiRFdTZkd1d0QrZ2FDbEVaTjdwL0lldGs1eEdWOFltQWVJSDA5NkpvYkd4Y3dXUVBQc1poZz09S0/SG5ObXN3YWRValFqS1JNWkQveGt3KzROcnBNL0ZlUHloamlsNi9DWVJqNzlDdzhyZnlwRnJ6eTA4QkVBcHBIVncxNUVpTksyaFZsd2QyZHhMdlhBSlE9PQS2) --------------------------------------------------------------- SPONSORED E-BOOK How to Make Email Work Even Harder for You Email is a perennial high-performer for marketers. But can it do even more for you? Yes! This comprehensive e-book offers you a collection of best-practices for how you can get the most out of your email marketing—from boosting KPIs to maximizing engagement to harnessing the power of AI. [Download the e-book ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [How Marketers Can Navigate a World Minus Cookies](zEMd/c0xlNStaYUlLTkFqSk1KbkpNa2xCQnhBUEEzazZXVi95MWd4VXhTaFRFUHpNYzJCdWExUlIzTXUwOFJTK0M2VjRiRFdTZkd1d0QrZ2FDbEVaTjdwL0lldGs1eEdWOFltQWVJSDA5NkpvYkd4Y3dXUVBQc1poZz09S0/SG5ObXN3YWRValFqS1JNWkQveGt3KzROcnBNL0ZlUHloamlsNi9DWVJqNzlDdzhyZnlwRnJ6eTA4QkVBcHBIVncxNUVpTksyaFZsd2QyZHhMdlhBSlE9PQS2) How Marketers Can Navigate a World Minus Cookies Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. [Read more and listen in ➔]( --------------------------------------------------------------- SPONSORED REPORT Improve Event Performance, Engage & Nurture Attendees, Amplify ROI Outdated tech, difficult data collection and analysis, disconnected teams—all hurt event ROI. But done right, events can lead to excellent sales opportunities. Discover how to host effective in-person, digital, and hybrid events. This new report by the CMO Council and Cvent explains how. [Supercharge your event results ➔]( --------------------------------------------------------------- INFOGRAPHIC [Five Social Media KPIs to Watch Closely]( Five Social Media KPIs to Watch Closely Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Use GA4 for Offline Sales Google Analytics is great at tracking online conversions. But what if customers buy offline? No sweat. Janet Driscoll Miller shows you how to connect GA4 with your offline data for improved conversion tracking in The Modern Marketer's Guide to Google Analytics. This exclusive, four-part series is included with PRO membership. [Track offline sales]( --------------------------------------------------------------- PROFS PICK—SPONSORED We all rely on email to do so much for us. Email is one of the most effective channels to prompt your prospects and customers to take action. And it's vital to fostering long-term customer relationships. Simply put, our marketing strategies wouldn't be nearly as effective without email. But it's become harder to get into crowded inboxes—and to then stand out amid the email deluge. But "harder" can be made "easier"—with help from "[How to Make Email Work Even Harder for You](," an e-book from Acoustic and MarketingProfs. It can help boost your email metrics, increase deliverability, maximize engagement, and explain how AI can help you save time and resources. And much more. Find out how. 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