Drive pipeline with brand AND demand | Martech since 2011 | Your sales enablement role

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](/UkpCcmpEYVZuNHplTEVQc0JqOXUxeUJMZCs4SVNZckluWFZybDNkZGk5WXltb0pxMHp4TmovYkxNZms4T2JVMW5NMUpncmo5d1NPWSt3QmRwRnl5TysyLzlMMEFMM1ZsL3VmMnQ2UUI2aktqdGdRc3ZWQ2xxZz09S0/cmJzSkdWaHhHVkdYcTY4Um44TStScXV3ZkxqbDhpQkFKOTdUM3E3SWU0Ylg5UVR1aG1mSzZwdVdBRGp6c0hFU2I0Q29OQlNpZzZLSVpMUzRjbUhVSHc9PQS2) | [Unsubscribe](ZKJPwkj3C0/UkpCcmpEYVZuNHplTEVQc0JqOXUxeUJMZCs4SVNZckluWFZybDNkZGk5WXltb0pxMHp4TmovYkxNZms4T2JVMW5NMUpncmo5d1NPWSt3QmRwRnl5TysyLzlMMEFMM1ZsL3VmMnQ2UUI2aktqdGdRc3ZWQ2xxZz09S0/eWJhZCsyN1hwNlB0WU1jSWtldVB2QzFmMXRGVmsvUUdzNjRKd241UFVaUHNsWUdJUkkzNXNSS2NvaHA3anJ1VwS2) [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic Logo]( Today's dose of marketing know-how | Wednesday, July 17, 2024 👋 Hello, Marketer! In 1980, IBM introduced the first hard drive over 1GB. It could hold 2.52GB—and it was the size of a refrigerator, weighing over 500 pounds. Nowadays, we carry much more in our pockets. Ever wonder what other things we’ll someday be able to carry around so easily? —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Unlock B2B Pipeline Growth: The Power of 'Branded Demand']( - [How to Make Email Work Even Harder for You (sponsored)]( - [How the Martech Landscape Has Transformed Since 2011]( - [Improve Event Performance, Engage & Nurture Attendees, Amplify ROI (sponsored)]( - [Empowering Sales Success: The Role of Marketing in Sales Enablement]( - [Zero In on Impactful Content (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Unlock B2B Pipeline Growth: The Power of 'Branded Demand']( Unlock B2B Pipeline Growth: The Power of 'Branded Demand' Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. [Read more ➔]( COMMUNITY | JOKE Why don't email marketers like trampolines? They're scared of high bounce rates. --------------------------------------------------------------- SPONSORED E-BOOK How to Make Email Work Even Harder for You Email is a perennial high-performer for marketers. But can it do even more for you? Yes! This comprehensive e-book offers you a collection of best-practices for how you can get the most out of your email marketing—from boosting KPIs to maximizing engagement to harnessing the power of AI. [Download the e-book ➔](-SR/UkpCcmpEYVZuNHplTEVQc0JqOXUxeUJMZCs4SVNZckluWFZybDNkZGk5WXltb0pxMHp4TmovYkxNZms4T2JVMW5NMUpncmo5d1NPWSt3QmRwRnl5TysyLzlMMEFMM1ZsL3VmMnQ2UUI2aktqdGdRc3ZWQ2xxZz09S0/) --------------------------------------------------------------- RESEARCH [How the Martech Landscape Has Transformed Since 2011]( How the Martech Landscape Has Transformed Since 2011 The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research. [Check out the study findings ➔](jVLS9aWdwtj/UkpCcmpEYVZuNHplTEVQc0JqOXUxeUJMZCs4SVNZckluWFZybDNkZGk5WXltb0pxMHp4TmovYkxNZms4T2JVMW5NMUpncmo5d1NPWSt3QmRwRnl5TysyLzlMMEFMM1ZsL3VmMnQ2UUI2aktqdGdRc3ZWQ2xxZz09S0/cmJzSkdWaHhHVkdYcTY4Um44TStScXV3ZkxqbDhpQkFKOTdUM3E3SWU0Ylg5UVR1aG1mSzZwdVdBRGp6c0hFU2I0Q29OQlNpZzZLSVpMUzRjbUhVSHc9PQS2) --------------------------------------------------------------- SPONSORED REPORT Improve Event Performance, Engage & Nurture Attendees, Amplify ROI Outdated tech, difficult data collection and analysis, disconnected teams—all hurt event ROI. But done right, events can lead to excellent sales opportunities. Discover how to host effective in-person, digital, and hybrid events. This new report by the CMO Council and Cvent explains how. [Supercharge your event results ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Empowering Sales Success: The Role of Marketing in Sales Enablement]( Empowering Sales Success: The Role of Marketing in Sales Enablement Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Zero In on Impactful Content To create content that resonates, find a topic that meets three criteria: It should be meaningful to your audience; it should say something new; and it should align with your brand. Hit all three... and you're golden. Want to learn how? Join research expert Michele Linn in Using Research for Content and Thought Leadership, a Master Class available to PRO members. [Create impactful content]( --------------------------------------------------------------- PROFS PICK—SPONSORED We all rely on email to do so much for us. Email is one of the most effective channels to prompt your prospects and customers to take action. And it's vital to fostering long-term customer relationships. Simply put, our marketing strategies wouldn't be nearly as effective without email. But it's become harder to get into crowded inboxes—and to then stand out amid the email deluge. But "harder" can be made "easier"—with help from "[How to Make Email Work Even Harder for You](," an e-book from Acoustic and MarketingProfs. It can help boost your email metrics, increase deliverability, maximize engagement, and explain how AI can help you save time and resources. And much more. Find out how. 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