Modern buyer personas | B2B marketers' AI skills | Top 9 traits of top B2B marketing teams

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic Logo]( Today's dose of marketing know-how | Tuesday, July 16, 2024 👋 Hello, Marketer! Random acts of kindness can brighten someone's day. And not just for the person on the receiving end; they can help the person giving it, too! Try something unexpected this week and see how it feels. Tell a coworker you appreciate them. Hold a door for a stranger. Send someone a funny card. Positivity is contagious! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions](jVLS9aNDgtD/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) - [How to Make Email Work Even Harder for You (sponsored)]( - [How Familiar and Skilled Are B2B Marketers With AI?]( - [Improve Event Performance, Engage & Nurture Attendees, Amplify ROI (sponsored)]( - [Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams](LQ3/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) - [Sales Not Meeting Quota? (PRO member Working Webinar)](ybh8/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) --------------------------------------------------------------- ARTICLE [A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions]( A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. [Read more ➔]( COMMUNITY | TESTIMONIAL "I've been following MP for years now but recently became a PRO member and it's like opening your fridge after your partner just went shopping. You already have great stuff in there but now it's even more packed with goodness and variety. Thank you for all your additional PRO content!" —PRO member, July 2023 --------------------------------------------------------------- SPONSORED E-BOOK How to Make Email Work Even Harder for You Email is a perennial high-performer for marketers. But can it do even more for you? Yes! This comprehensive e-book offers you a collection of best-practices for how you can get the most out of your email marketing—from boosting KPIs to maximizing engagement to harnessing the power of AI. [Download the e-book ➔]( --------------------------------------------------------------- RESEARCH [How Familiar and Skilled Are B2B Marketers With AI?](ZKJPwV_-J~/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) How Familiar and Skilled Are B2B Marketers With AI? Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED REPORT Improve Event Performance, Engage & Nurture Attendees, Amplify ROI Outdated tech, difficult data collection and analysis, disconnected teams—all hurt event ROI. But done right, events can lead to excellent sales opportunities. Discover how to host effective in-person, digital, and hybrid events. This new report by the CMO Council and Cvent explains how. [Supercharge your event results ➔](/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) --------------------------------------------------------------- INFOGRAPHIC [Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams]( Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Sales Not Meeting Quota? When the Sales is meeting quota, they're walking on clouds. But when they're not meeting quota, they come to Marketing for help. Discover the actionable steps you can take to best support Sales in Sales Enablement: Aligning Marketing and Sales, a four-part mini workshop hosted by Pam Didner. Available now to PRO members! [Here's how to support Sales]( --------------------------------------------------------------- PROFS PICK—SPONSORED We all rely on email to do so much for us. Email is one of the most effective channels to prompt your prospects and customers to take action. And it's vital to fostering long-term customer relationships. Simply put, our marketing strategies wouldn't be nearly as effective without email. But it's become harder to get into crowded inboxes—and to then stand out amid the email deluge. But "harder" can be made "easier"—with help from "[How to Make Email Work Even Harder for You](," an e-book from Acoustic and MarketingProfs. It can help boost your email metrics, increase deliverability, maximize engagement, and explain how AI can help you save time and resources. And much more. Find out how. [Download this comprehensive e-book now ➔](vqNwBp/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/) --------------------------------------------------------------- Upcoming Events JUL 17 [Competition, Keywords, and Content](JR/NVVGZkRvNFJEbWV3UHUybFdiRGdNWHcyU0lpQzA3VkZ1UU9NV0ZHT2E0U3Nsb1gwNjQ4NVd3cVl4aWRCL0JZSFQ2NURUaFdpdGM1cXNLWk9odFlKRjNRY0ZmQW1wSFpINzhSNGlSL0dwZ0dtKzlPdnRtWEtuUT09S0/M2xiY0lzQU5iSGFpc1hFaVRVOEVhRjk4RjlCVVN3Y0ZmdjdLMUZLUmJzeDZYVWlYK01mSWgyR1Q4YUdCMEFtWVhZZVkxVEEzQ2FDbXllTDAxemF4S0E9PQS2) Session 2 of our 4-week SEO Working Webinar Series SEP 4 [Marketing Writing Bootcamp]( Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? 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