Today's CMOs | Ways to segment email | A CMO's role: metrics, messaging, diversity | The AI boom & tech landscape for CIOs

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](Cp/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/cEFHSDVXSmRDY3VreVhCNEdMU1JySXcxanozbHFRK2k2WG9pclowa1JXeTVjc0ZPNHYxUktVZlZtWmNiSUNta3hEOXAyOVdYb2VITDl2MlRIb0huaHc9PQS2) | [Unsubscribe](a~khr/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/dkZyb1ZNRXQxb3piNms4NG91TVUwdWFRRVRxMkh2MHd5MGp0eVdkOS9IbUY5TTVKTnA4UUVuTFFVOC9VSlJpUwS2) [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, July 11, 2024 👋 Hello, Marketer! Online communities are growing in popularity. They exist for all kinds of interests—writing, reading, videogames, gardening, where to sell old furniture, podcasts, B2B marketing PROs, etc. Sometimes the people we need most are just a click away! —Bri Krantz | MarketingProfs Marketing Manager Your $150+ discount expires tomorrow! B2B Brush-Up This November, brush up on your B2B skills with workshops, presentations, and shenanigans at B2B Forum—and return to the office feeling refreshed and ready for anything. Enter code WICKEDSMART to save $150 when you get your ticket now. Hurry—WICKEDSMART expires tomorrow! [Get refreshed!]( In This Issue - [The Data-Driven CMO: From Brand Builder to Revenue Generator](XPJw/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/cEFHSDVXSmRDY3VreVhCNEdMU1JySXcxanozbHFRK2k2WG9pclowa1JXeTVjc0ZPNHYxUktVZlZtWmNiSUNta3hEOXAyOVdYb2VITDl2MlRIb0huaHc9PQS2) - [How to Maximize Email Engagement: 12 Effective Ways to Segment Your List (sponsored article)]( - [A CMO's Role: Metrics, Messaging, Diversity]( - [The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024]( - [Exceed Customer Expectations (PRO member Master Class)]( - [Email Friday Forum: Three Email Experts. Scores of Tips & Tactics.]( --------------------------------------------------------------- ARTICLE [The Data-Driven CMO: From Brand Builder to Revenue Generator](JG/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/cEFHSDVXSmRDY3VreVhCNEdMU1JySXcxanozbHFRK2k2WG9pclowa1JXeTVjc0ZPNHYxUktVZlZtWmNiSUNta3hEOXAyOVdYb2VITDl2MlRIb0huaHc9PQS2) The Data-Driven CMO: From Brand Builder to Revenue Generator Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. [Read more ➔]( COMMUNITY | QUOTE "The most powerful element in advertising is the truth." —Bill Bernbach, co-founder of BBDO --------------------------------------------------------------- SPONSORED ARTICLE [How to Maximize Email Engagement: 12 Effective Ways to Segment Your List]( How to Maximize Email Engagement: 12 Effective Ways to Segment Your List Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. [Read more ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [A CMO's Role: Metrics, Messaging, Diversity]( A CMO's Role: Metrics, Messaging, Diversity CMO Dara Treseder discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. [Read more and listen in ➔](T0/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/cEFHSDVXSmRDY3VreVhCNEdMU1JySXcxanozbHFRK2k2WG9pclowa1JXeTVjc0ZPNHYxUktVZlZtWmNiSUNta3hEOXAyOVdYb2VITDl2MlRIb0huaHc9PQS2) --------------------------------------------------------------- INFOGRAPHIC [The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024](hj/K2hwY0ZVUmNRRVVoa05oVjk5UXQyZEtOYURJWDJHN0tjV3k4VmdleWRDRkt3OFcybk5TdXVYQ0dOSGg1VVFOSTM5RTZhMlNuQW12T0R4cG9TK3RFUGt6TUs5QTJHOTFwcjdKUjRwVWJRNFF4N2lLNDhVQ0tmUT09S0/cEFHSDVXSmRDY3VreVhCNEdMU1JySXcxanozbHFRK2k2WG9pclowa1JXeTVjc0ZPNHYxUktVZlZtWmNiSUNta3hEOXAyOVdYb2VITDl2MlRIb0huaHc9PQS2) The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey. 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