AI-Washing: unethical AI marketing | Top AI concerns | Trust-building content strategy

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, July 10, 2024 👋 Hello, Marketer! 2024 is the year of the cicada in North America. Two broods emerged simultaneously for the first time in 221 years! I’m looking for lessons in these raucous critters' epic story. Patience? Yelling into the void? 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Scores of Tips & Tactics.]( --------------------------------------------------------------- ARTICLE [AI-Washing: Are Buyers Being Taken to the Cleaners?]( AI-Washing: Are Buyers Being Taken to the Cleaners? Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. [Read more ➔]( COMMUNITY | EVENT What's all the buzz about B2B Forum? [Watch insightful recordings](r2zZSp/dFIxNnRSOEUyWCs2VTQ4b2Q3dGQxU1p3NjJ6MW1xVFYza3NCVG95enA5M2VHMXluZFZRNWd4dTdBM3NraFc0ODd4bFROVXJZekpJS0lUVER5amVsSWRqbmpJcHdoOTF2NUJqKzR1Y3MxdkJxZjlxQ0x5MFA1dz09S0/V3JzSUtkRFJoRTRaTjNoK1c0d0ZPZS9oamtoS1gydlRDZWdVTytwNVNTdVlqSTJxVld4UzFwVEo4UUpUOG0vUFBxQytCU29zTWJhMkNlZVhwNS91L1E9PQS2) from last year's big event on the B2B Forum blog—and then [check out the program]( to see if this year is right for you. (Hint: if you're in B2B, it's exactly right for you!) --------------------------------------------------------------- RESEARCH [Business Leaders' Top Concerns About Generative AI](jVLS9mwWESD/dFIxNnRSOEUyWCs2VTQ4b2Q3dGQxU1p3NjJ6MW1xVFYza3NCVG95enA5M2VHMXluZFZRNWd4dTdBM3NraFc0ODd4bFROVXJZekpJS0lUVER5amVsSWRqbmpJcHdoOTF2NUJqKzR1Y3MxdkJxZjlxQ0x5MFA1dz09S0/V3JzSUtkRFJoRTRaTjNoK1c0d0ZPZS9oamtoS1gydlRDZWdVTytwNVNTdVlqSTJxVld4UzFwVEo4UUpUOG0vUFBxQytCU29zTWJhMkNlZVhwNS91L1E9PQS2) Business Leaders' Top Concerns About Generative AI Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. 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